Griffin started his career in financial services, but found his passion in search marketing. After years of working at agencies in the Twin Cities, Griffin pursued his entrepreneurial calling of starting a company in May of 2017. Griffin serves on the board of the Minnesota Search Engine Marketing Association (MnSearch).
Outside of work, Griffin enjoys spending time outdoors with his wife, Jane, and preventing their four pets (Ely, Mickey, Lil and Emmy) from destroying the house.
His favorite vacation spot is the Appalachian city of Asheville, North Carolina.