Who knew that the 2016 presidential election would change the course of digital advertising? Following revelations of Russian infiltration into American’s news feeds, invasive data collection practices by the (now closed) political consulting firm Cambridge Analytica and a trip to Washington DC by Facebook’s Mark Zuckerburg, ad platforms are reacting by bringing more transparency to [...]
If you’re ready to step up your SEO game, but not willing to break the bank on premium WordPress plugins, then you’ve come to the right article. We’ll walk you through 12 of the best FREE WordPress plugin for your entire SEO strategy. Use the table of contents below to navigate this guide: [...]
definition of accidental optimization the result of driving tons of organic search traffic by creating content your customers love without actually “doing” SEO You have to send an email to drive email traffic. You have to launch an ad to get paid search traffic. What’s different about SEO? Well, I’ve come across websites that drive [...]
If you’ve spent any time researching your opportunity for video marketing, then you’ve probably heard this often-shared data point: YouTube is the second-biggest search engine behind Google. It’s almost a cliche by now, but it’s likely true. YouTube sits right behind Google in Alexa.com’s list of the top 500 websites (just ahead of Facebook) and earns [...]
Presentation Check out the companion post to this presentation. Web Analytics Dashboard This dashboard combines Google Analytics, Google Search Console and custom spreadsheets into one reporting view. Search Console Dashboard This reporting view illustrates how custom filters can be applied to Google Search Console keyword data.
The importance of structured data continues to grow as Google invests in making search results more rich and visually compelling. Luckily, you can implement structured data on your website at no cost (and with little technical know-how). Numerous SEO-related websites have developed free schema markup generators that do the hard work for you. All you [...]