About Griffin Roer

Griffin Roer is founder and lead strategist at Uproer. He's spent more than seven years helping companies ranging from local to enterprise set their search marketing strategies and drive amazing results. Griffin also served on the board of the Minnesota Search Engine Marketing Association for the past four years. Learn more about Griffin

Ad Transparency: What It Is And How It Affects Social Media Marketing

By |2018-07-08T20:03:53+00:00July 8th, 2018|Paid Media|

Who knew that the 2016 presidential election would change the course of digital advertising? Following revelations of Russian infiltration into American’s news feeds, invasive data collection practices by the (now closed) political consulting firm Cambridge Analytica and a trip to Washington DC by Facebook’s Mark Zuckerburg, ad platforms are reacting by bringing more transparency to [...]

12 Best Free SEO Plugins for WordPress

By |2018-07-23T22:46:33+00:00July 7th, 2018|SEO, Tools|

If you’re ready to step up your SEO game, but not willing to break the bank on premium WordPress plugins, then you’ve come to the right article. We’ll walk you through 12 of the best FREE WordPress plugin for your entire SEO strategy. Use the table of contents below to navigate this guide: [...]

Video SEO: How to Do YouTube Keyword Research

By |2018-04-13T22:53:59+00:00March 11th, 2018|SEO, Tools|

If you’ve spent any time researching your opportunity for video marketing, then you’ve probably heard this often-shared data point: YouTube is the second-biggest search engine behind Google. It’s almost a cliche by now, but it’s likely true. YouTube sits right behind Google in Alexa.com’s list of the top 500 websites (just ahead of Facebook) and earns [...]

Unlocking Search Console With Data Studio

By |2017-11-15T02:38:29+00:00November 15th, 2017|Marketing|

Presentation Check out the companion post to this presentation. Web Analytics Dashboard This dashboard combines Google Analytics, Google Search Console and custom spreadsheets into one reporting view. Search Console Dashboard This reporting view illustrates how custom filters can be applied to Google Search Console keyword data.

5 Best Free Schema Markup Generators

By |2019-02-14T03:39:20+00:00November 14th, 2017|Tools|

The importance of structured data continues to grow as Google invests in making search results more rich and visually compelling. Luckily, you can implement structured data on your website at no cost (and with little technical know-how). Numerous SEO-related websites have developed free schema markup generators that do the hard work for you. All you [...]