About Jess Girardi

Jess has been working in marketing for six years. Her passions in digital are SEO, Content, UX, and bridging the gap between organic and paid channels.

SEO For Pinterest

By |2020-06-30T14:36:42-05:00June 19th, 2020|Marketing, SEO|

While Pinterest isn’t the newest social media platform (hello TikTok, we see you!), it has some of the most engaged users online, and is the third largest social media platform available in the US, overtaking Snapchat in 2019 (Hootsuite, 2020). With so much going for it, it’s a mystery why only 28% of marketers use [...]

The Guide To YouTube SEO

By |2020-06-12T12:32:43-05:00June 12th, 2020|Marketing|

Video – I’d say it’s the hot new thing, but it’s not 2005. When YouTube burst onto the scene in the mid-2000s, it wasn’t nearly the giant it is today. Holding the monopoly on video content on the internet, YouTube is the world’s second largest search engine behind its parent company, Google. YouTube’s monthly active [...]

Why Redirect?: The Value of a Redirect

By |2020-05-27T14:05:13-05:00May 7th, 2020|SEO|

Most of the time, we take redirecting old and out of stock pages as a given - an essential part of SEO. But what if I told you that some websites never redirect out of stock products? Anthropologie keeps all Out of Stock products “live” but not-purchasable on their website, and up until 2 weeks [...]

The SEO’s Guide to UX

By |2020-05-27T14:05:14-05:00March 20th, 2020|Marketing, SEO|

When we talk about UX and SEO, we’re really talking about the same thing. With Google and other search engines moving towards user-focused design, you can’t ignore the benefit of an almost frictionless experience for all users. An SEO’s goal is to ensure robots and people are finding what they need in a timely manner, [...]

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