About John Smith

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So far John Smith has created 11 blog entries.

Why PPC Is A Long Game, Too

By |2020-08-03T12:37:47-05:00August 3rd, 2020|Paid Media|

Okay, we’re throwing this out into the crowded abyss of content that attempts to answer the question “How do I optimize google ads performance?” Because there’s a lot of “tips,” even more “tricks,” and a few things “you won’t believe you missed” out there. And, well, we’re writing this, so you can guess what we [...]

Why Content Is King In The Google Ads Auction

By |2020-06-24T09:20:49-05:00June 23rd, 2020|Marketing|

We say it all the time, “your website is important for Google ads.” We run landing page tests and suggest copy tweaks for keyword density. And as PPC specialists, we know Google doesn’t place ads on bid alone. But over the next few paragraphs, we’re going to show exactly why the Google auction considers Quality [...]

Our Top Social Media Ad Guides & Overviews

By |2020-07-09T11:32:35-05:00June 15th, 2020|Marketing|

Social Media Advertising: Platform By Platform As an agency, we’ve been taking a fine-toothed comb to everything we offer over the last few months, and we still believe paid and organic search are critical for success. We’ve been studying the social ecosystem, and we’ve come away with a few interesting thoughts.  Paid and organic social [...]

LinkedIn: A Social Media Advertiser’s Guide

By |2020-06-18T09:43:36-05:00June 15th, 2020|Paid Media|

LinkedIn Ads Overview Below is an overview of LinkedIn, a social media platform with over 675 million monthly users worldwide. It poses a significant opportunity to companies looking to reach business professionals and /or advertise their products and services to other businesses. More information is also on LinkedIn’s website. They offer a How-To Guide, a [...]

Twitter: A Social Media Advertiser’s Guide

By |2020-06-18T09:43:37-05:00June 15th, 2020|Paid Media|

Twitter Ads Overview The following is an overview of Twitter’s Advertising platform. We will cover the various types of ads & promotions available on the platform and dive into their specifications.  For additional information & a walk-through of the account set-up, check out Twitter’s resources   Ad Types The primary ad types on Twitter are [...]

Quora: A Social Media Advertiser’s Guide

By |2020-06-18T09:43:38-05:00June 15th, 2020|Paid Media|

Quora Ads Overview Below is an overview of advertising on Quora, a social media and advertising platform with over 300 million monthly users worldwide. It poses a significant opportunity to businesses across industries, and we recommend giving it a look!   Quora Ad Types Here’s a summary of the different types of ads on Quora. [...]

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