In just one year, Branch Basics graduated from an invisible paid search presence to earning an ROI worthy of nomination and selection in the Google Economic Impact Report.
Since April 2018, paid search efforts accounted for:
- 258% YOY increase in paid search revenue
- 39% YOY increase in Return on Investment
- 20% of total site revenue
- 20% of New Customer Acquisition
- 3.86 Return on Investment
Results go beyond numbers. Due to the paid search success, the Google Economic Impact Report selected Branch Basics as the sponsor for Minnesota and finalist for overall sponsor in the US.
This recognition is given to companies that best highlight Google’s local economic impact through the use of paid ads. In just twelve months, Branch Basics surpassed all the criteria to be considered and won.