Project Description
Content marketing & SEO case study for a marketing agency
How Snap grew its online leads by 10x
Challenge:
Going into 2013, Snap’s web presence left a lot to be desired. There were some decently-performing landing pages and a few good backlinks that produced just a couple qualified leads per month.
What was missing? A content strategy. Yes, content was being written and marketed, but there was no framework in place guiding this execution to a successful result.
Results:
- 10x increase in website leads, from 9 to 90 per month.
- 809% increase in pageviews, from 1,100 to 10,000 per month.
- 114% increase in backlinks, from 1,547 to 3,316, in just 23 months.
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