Project Description
SEO Case Study for A B2B SAAS COMPANY
How WHEN I WORK INCREASED ORGANIC CONVERSIONS by 513% YEAR-OVER-YEAR
Challenges:
In spring of 2018, When I Work lacked visibility for a high-priority service page; rankings were poor and subsequently, organic traffic and conversions followed suit.
Convincing users to choose When I Work’s service in an oversaturated search landscape was the biggest challenge at hand. They needed to optimize their on-page content to target the highest-priority keywords and better differentiate the benefits of using their service over their competitors’.

Uproer has been our SEO agency for the better part of a year and I couldn’t do my job without them. We have seen tangible impacts in our rankings, traffic, and conversions with their help. The team is super smart, extremely reliable, and very responsive.

Strategy:
Investing in an on-page SEO strategy was crucial. We conducted a thorough competitive analysis and proposed a strategy aimed at improving the on-page content and use of internal linking to the service page throughout the site:
- Conducted thorough competitive and keyword research to keep When I Work informed about the search landscape for this service.
- Provided detailed recommendations that we could explain step-by-step to help bring SEO knowledge in-house and build their trust in the process.
- Continually monitored organic performance, making continuous improvements to keep the page’s rankings consistently strong.
Results:
Since the first round of on-page updates, When I Work has seen significant YOY improvements in visibility, organic visits and conversions to this service page.
Since June 2018 YOY, SEO efforts accounted for:
- 513% increase in goal conversions
- 77% increase in goal conversion rate
- 430% increase in impressions
- 323% increase in new organic users
- 41% increase in the number of pages viewed/session
