SEO Case Study for A B2B SAAS COMPANY
How WHEN I WORK INCREASED ORGANIC CONVERSIONS by 513% YEAR-OVER-YEAR
In spring of 2018, When I Work lacked visibility for a high-priority service page; rankings were poor and subsequently, organic traffic and conversions followed suit.
Convincing users to choose When I Work’s service in an oversaturated search landscape was the biggest challenge at hand. They needed to optimize their on-page content to target the highest-priority keywords and better differentiate the benefits of using their service over their competitors’.
Uproer has been our SEO agency for the better part of a year and I couldn’t do my job without them. We have seen tangible impacts in our rankings, traffic, and conversions with their help. The team is super smart, extremely reliable, and very responsive.
Investing in an on-page SEO strategy was crucial. We conducted a thorough competitive analysis and proposed a strategy aimed at improving the on-page content and use of internal linking to the service page throughout the site:
- Conducted thorough competitive and keyword research to keep When I Work informed about the search landscape for this service.
- Provided detailed recommendations that we could explain step-by-step to help bring SEO knowledge in-house and build their trust in the process.
- Continually monitored organic performance, making continuous improvements to keep the page’s rankings consistently strong.
Since the first round of on-page updates, When I Work has seen significant YOY improvements in visibility, organic visits and conversions to this service page.
Since June 2018 YOY, SEO efforts accounted for:
- 513% increase in goal conversions
- 77% increase in goal conversion rate
- 430% increase in impressions
- 323% increase in new organic users
- 41% increase in the number of pages viewed/session