Project Description

SEO Case Study for A B2B SAAS COMPANY

How WHEN I WORK INCREASED ORGANIC CONVERSIONS by 513% YEAR-OVER-YEAR

Challenges:

In spring of 2018, When I Work lacked visibility for a high-priority service page; rankings were poor and subsequently, organic traffic and conversions followed suit.

Convincing users to choose When I Work’s service in an oversaturated search landscape was the biggest challenge at hand. They needed to optimize their on-page content to target the highest-priority keywords and better differentiate the benefits of using their service over their competitors’.

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Uproer has been our SEO agency for the better part of a year and I couldn’t do my job without them. We have seen tangible impacts in our rankings, traffic, and conversions with their help. The team is super smart, extremely reliable, and very responsive.

Samantha Campbell, When I Work
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Strategy:

Investing in an on-page SEO strategy was crucial. We conducted a thorough competitive analysis and proposed a strategy aimed at improving the on-page content and use of internal linking to the service page throughout the site:

  • Conducted thorough competitive and keyword research to keep When I Work informed about the search landscape for this service.
  • Provided detailed recommendations that we could explain step-by-step to help bring SEO knowledge in-house and build their trust in the process.
  • Continually monitored organic performance, making continuous improvements to keep the page’s rankings consistently strong.

Results:

Since the first round of on-page updates, When I Work has seen significant YOY improvements in visibility, organic visits and conversions to this service page.

Since June 2018 YOY, SEO efforts accounted for:

  • 513% increase in goal conversions
  • 77% increase in goal conversion rate
  • 430% increase in impressions
  • 323% increase in new organic users
  • 41% increase in the number of pages viewed/session
when i work conversions