What Is Brave Ads? An Advertiser’s Guide

By |2020-02-11T18:17:32+00:00February 10th, 2020|Marketing, Paid Media|

TL;DR:  People are annoyed by ads, simply because they’re everywhere and can be intrusive. As a result, they’re flocking to privacy-first Browsers, Search Engines, & Ad Blockers in droves. One of the brightest stars in secure browsing is Brave, a browser built to protect user data above everything else.  In recent years, Brave has rolled [...]

Ad Transparency: What It Is And How It Affects Social Media Marketing

By |2020-02-07T22:08:25+00:00July 8th, 2018|Paid Media|

Who knew that the 2016 presidential election would change the course of digital advertising? Following revelations of Russian infiltration into American’s news feeds, invasive data collection practices by the (now closed) political consulting firm Cambridge Analytica and a trip to Washington DC by Facebook’s Mark Zuckerburg, ad platforms are reacting by bringing more transparency to [...]