Articles

Ad Transparency: What It Is And How It Affects Social Media Marketing

By | 2018-07-08T20:03:53+00:00 July 8th, 2018|Paid Media|

Who knew that the 2016 presidential election would change the course of digital advertising? Following revelations of Russian infiltration into American’s news feeds, invasive data collection practices by the (now closed) political consulting firm Cambridge Analytica and a trip to Washington DC by Facebook’s Mark Zuckerburg, ad platforms are reacting by bringing more transparency to [...]