Why Redirect?: The Value of a Redirect

By |2020-05-27T14:05:13-05:00May 7th, 2020|SEO|

Most of the time, we take redirecting old and out of stock pages as a given - an essential part of SEO. But what if I told you that some websites never redirect out of stock products? Anthropologie keeps all Out of Stock products “live” but not-purchasable on their website, and up until 2 weeks [...]

JavaScript SEO: 5 Crucial Questions Answered

By |2020-05-27T14:05:13-05:00April 28th, 2020|SEO|

JavaScript powers a lot of front-end functionality and content on modern websites and its popularity is only growing. For SEOs, this trend is leading to some serious headaches because Google can’t handle JavaScript perfectly just yet: "Currently, it's difficult to process JavaScript and not all search engine crawlers are able to process it successfully or [...]

The SEO’s Guide to UX

By |2020-05-27T14:05:14-05:00March 20th, 2020|Marketing, SEO|

When we talk about UX and SEO, we’re really talking about the same thing. With Google and other search engines moving towards user-focused design, you can’t ignore the benefit of an almost frictionless experience for all users. An SEO’s goal is to ensure robots and people are finding what they need in a timely manner, [...]

Crawl Budget Optimization: How to Improve Crawl Efficiency

By |2020-05-27T14:05:14-05:00March 10th, 2020|SEO|

Content and on-page elements often get the bulk of an SEO strategy’s attention. After all, you can’t rank for keywords if you don’t have content. But, what if search engines have problems crawling your content? If you have a website that’s plagued with crawl issues and inefficiencies, then your content may never perform to its [...]

Organic Traffic Down? Here’s What to Do

By |2020-05-27T14:05:14-05:00January 17th, 2020|Marketing, SEO|

Practically every website sees peaks and valleys when it comes to organic traffic. It’s perfectly normal to see ups and downs as a result of rankings fluctuations, seasonality, and lots of other factors.  But sometimes big swings catch us off guard. A sudden drop in traffic can make it feel like the rug is being [...]

How to Measure SEO Value in 2020 and Beyond

By |2020-05-27T14:05:14-05:00December 4th, 2019|SEO|

Maybe it's recency bias, but it feels like SEO is changing more quickly than ever before. For Uproer and other SEO agencies, that’s a good thing. Companies need the guidance of search industry experts more than ever when things are changing. However, it's sparked challenging conversations around measuring the value of SEO. It’s easier to [...]