]

Articles

Accidental Optimization: How to Succeed with SEO, Without “Doing” SEO

By | 2018-04-06T19:08:08+00:00 April 6th, 2018|SEO|

definition of accidental optimization the result of driving tons of organic search traffic by creating content your customers love without actually “doing” SEO You have to send an email to drive email traffic. You have to launch an ad to get paid search traffic. What’s different about SEO? Well, I’ve come across websites that drive [...]

Video SEO: How to Do YouTube Keyword Research

By | 2018-04-13T22:53:59+00:00 March 11th, 2018|SEO, Tools|

If you’ve spent any time researching your opportunity for video marketing, then you’ve probably heard this often-shared data point: YouTube is the second-biggest search engine behind Google. It’s almost a cliche by now, but it’s likely true. YouTube sits right behind Google in Alexa.com’s list of the top 500 websites (just ahead of Facebook) and earns [...]

5 SEO Strategies Small Business Owners Can’t Afford to Ignore

By | 2018-03-11T19:30:39+00:00 February 2nd, 2018|SEO|

Investing in organic SEO is an important strategy to build a successful small business both online and offline. A solid SEO strategy will help you occupy new corners of your market and build awareness around your product, service or brand. However, dominating SEO is by no means an easy and it requires a lot of [...]

Get the Most Out of Search Console Using Google Data Studio

By | 2017-09-11T00:19:19+00:00 September 11th, 2017|SEO, Tools|

Google Search Console is not a great keyword reporting tool. You can’t save custom reports. You can’t create your own filters. And, you’re limited to 1,000 results. These limitations make analyzing organic search data a time-consuming, and often fruitless, task. Although improvements are coming to Search Console, you can get the most out of the [...]

The Complete HTTPS Migration Checklist for SEO

By | 2018-01-25T02:01:08+00:00 September 4th, 2017|SEO|

You've decided to migrate your website to HTTPS. In your quest to create a more secure web experience, you can't overlook the details required for a successful site migration. Use the checklist below to ensure that your HTTPS migration boosts your SEO performance. But, know that perks of HTTPS are limited to just organic search. [...]

How A Digital Marketing Agency Increased Pageviews by 809%

By | 2017-08-14T01:21:25+00:00 August 14th, 2017|Content Marketing, SEO|

Some background A little over two years ago, I took on a larger role at a Minneapolis-based online marketing agency. Working with a small team of entrepreneurs and innovative thinkers, we united around the shared goal to grow the business while building our reputation as an ethical, result-oriented partner for our clients. My role in [...]