How to Measure SEO Value in 2020 and Beyond

By |2019-12-04T18:36:16+00:00December 4th, 2019|SEO|

Maybe it's recency bias, but it feels like SEO is changing more quickly than ever before. For Uproer and other SEO agencies, that’s a good thing. Companies need the guidance of search industry experts more than ever when things are changing. However, it's sparked challenging conversations around measuring the value of SEO. It’s easier to [...]

6 Simple Tips to Optimize Your Ecommerce Category Pages

By |2019-11-22T02:40:59+00:00November 21st, 2019|SEO|

Let's start this post off with a real-world example. An ecommerce client asked us to improve a high-priority category page's rankings for its target keyword. This keyword was a behemoth: very high competition with a volume of 40,000+... and their page was ranking #78 for the term. Regardless, we rolled up our sleeves and within [...]

Our Guide to Finding and Prioritizing SEO Keywords

By |2019-11-13T19:32:27+00:00November 13th, 2019|Marketing, SEO|

Keyword research is essential to doing good SEO.  You can and should have outstanding content. You can and should also have a great website and overall user experience. But if you’re not strategic about the topics and keywords you’re targeting, you’ll be sailing a ship without a rudder.  But if you’re new to keyword research, [...]

Amazon SEO: How to Optimize for the A9 Algorithm

By |2019-10-04T20:55:19+00:00October 4th, 2019|Marketing, SEO|

Show of hands: who has an Amazon Prime account? Based on this survey, nearly a third of the entire U.S. population. And whether you love or hate what Amazon is doing on a personal level, it doesn’t change the fact that it’s the world’s largest e-commerce platform, claiming roughly half of e-commerce market share in [...]

Why Are My Ecommerce Pages Not Being Indexed?

By |2019-11-22T18:58:11+00:00October 1st, 2019|SEO|

Ecommerce websites, especially large ecommerce websites, commonly have indexing issues. Either your pages are not all being indexed by search engines or you have far too many indexed pages (typically referred to as “index bloat”). This article addresses the former issue and will help you do the following: Determine how well your pages are being [...]

Building Inbound Links for SEO: A 10-Point Checklist

By |2019-08-26T16:19:16+00:00August 22nd, 2019|Marketing, SEO|

Link building: some love it, many hate it, but few serious digital marketers would say that backlinks are unimportant. It’s no secret that building links can be a time-intensive, frustrating, fruitless endeavor. It usually involves finding potential link targets and sending cold email after cold email, often with little to no response. Or, if you’re [...]