The SEO’s Guide to UX

By |2020-03-20T15:35:04+00:00March 20th, 2020|Marketing, SEO|

When we talk about UX and SEO, we’re really talking about the same thing. With Google and other search engines moving towards user-focused design, you can’t ignore the benefit of an almost frictionless experience for all users. An SEO’s goal is to ensure robots and people are finding what they need in a timely manner, [...]

Crawl Budget Optimization: How to Improve Crawl Efficiency

By |2020-03-12T17:22:31+00:00March 10th, 2020|SEO|

Content and on-page elements often get the bulk of an SEO strategy’s attention. After all, you can’t rank for keywords if you don’t have content. But, what if search engines have problems crawling your content? If you have a website that’s plagued with crawl issues and inefficiencies, then your content may never perform to its [...]

Organic Traffic Down? Here’s What to Do

By |2020-02-07T21:30:21+00:00January 17th, 2020|Marketing, SEO|

Practically every website sees peaks and valleys when it comes to organic traffic. It’s perfectly normal to see ups and downs as a result of rankings fluctuations, seasonality, and lots of other factors.  But sometimes big swings catch us off guard. A sudden drop in traffic can make it feel like the rug is being [...]

How to Measure SEO Value in 2020 and Beyond

By |2020-02-07T21:29:43+00:00December 4th, 2019|SEO|

Maybe it's recency bias, but it feels like SEO is changing more quickly than ever before. For Uproer and other SEO agencies, that’s a good thing. Companies need the guidance of search industry experts more than ever when things are changing. However, it's sparked challenging conversations around measuring the value of SEO. It’s easier to [...]

6 Simple Tips to Optimize Your Ecommerce Category Pages

By |2020-02-07T21:32:09+00:00November 21st, 2019|SEO|

Let's start this post off with a real-world example. An ecommerce client asked us to improve a high-priority category page's rankings for its target keyword. This keyword was a behemoth: very high competition with a volume of 40,000+... and their page was ranking #78 for the term. Regardless, we rolled up our sleeves and within [...]

Our Guide to Finding and Prioritizing SEO Keywords

By |2020-02-07T21:32:37+00:00November 13th, 2019|Marketing, SEO|

Keyword research is essential to doing good SEO.  You can and should have outstanding content. You can and should also have a great website and overall user experience. But if you’re not strategic about the topics and keywords you’re targeting, you’ll be sailing a ship without a rudder.  But if you’re new to keyword research, [...]