How to Grow SaaS Leads Using ROI-Driven Content
If you’ve done SEO or content marketing for SaaS, you’ve probably experienced the ultimate “blank page” problem of creating a content strategy from scratch. Where to begin? Which keywords to target? Which topics and content formats will actually grow leads? The feeling is overwhelming. It’s at this point that many turn to a familiar concept […]
Technical SEO for SaaS Companies: How Important Is It?
Technical SEO is dead! Okay, maybe not. But how important is it, really? How much valuable time and effort should SaaS companies invest in technical SEO when there are so many other opportunities competing for their time and attention? After all, SaaS websites are usually relatively simple, especially compared to large, sprawling ecommerce sites. SEO […]
The Secret of Successful SaaS Companies: Bottom-Up Content Strategy
If you work in SaaS, do any of the following resonate? If any of the above hit a little too close to home, you’re in good company. The truth is that executing a SaaS marketing strategy that actually drives leads and grows MRR means getting creative. It often also means creating mindset shift away from […]
How One 30-Minute Chat Can Transform Your SaaS BOFU Content
Let's face it: Creating effective content can be a challenge for software-as-a-service (SaaS) companies. This is especially true when you're trying to create content that's specifically built to inspire immediate conversion, also known as bottom-of-the-funnel (BOFU) content. Effective BOFU content requires elements that often feel impossible to include without in-depth knowledge about a SaaS product. […]
How SaaS Companies Can Use Competitor Comparison Articles to Grow Leads
If you have experience doing SEO for SaaS companies, you’ve likely had to confront an annoying truth: ranking for bottom-of-funnel keywords is hard. You may have tried optimizing your landing pages, investing in technical SEO, and even building out new landing page sets with virtually nothing to show for it. What’s worse, doubling down on […]
How Simplifying a B2B Shopify Site Boosted SEO Revenue by 500%
B2B ecommerce is complex. Unlike its B2C counterpart, the customer journey is often lengthy, involving multiple stakeholders in the buying process. Trying to accommodate all of the possible buying scenarios through your site architecture and SEO strategy can lead to a user experience that's even more complex than the buyer journey. What do you get […]
Creating Content With Purpose: A Holistic Approach to Search
Pick a topic, draft a blog post, and publish. Check. See ya next week *closes laptop*. Unfortunately, this is still the typical content development process for many businesses and marketing teams. Content is approached as if it's just another box to check on the way to SERP performance. We create and post, create and post, […]
Actionable Insights: The Best Way to Report Performance
"Blog traffic is up 120% y/y!" Picture it: you've just communicated that excellent result to your client. And while it extracted a smile, the delivery didn't inspire the fanfare you expected. Instead, the client responds with: "What does that mean?" As search marketers, it's easy for us to live in number land. But, when reporting […]
How an Overlooked SEO Tactic Delivered 33% Traffic Growth [SaaS Case Study]
Are you banging your head against the wall trying to solve for your poor SEO performance? Your well-balanced SEO strategy is firing on all cylinders. Yet, your SEO KPIs are nowhere close to meeting expectations. You're overlooking one critical ingredient of a high-performing SEO strategy: Internal linking. Search engines don't exist without links. This fact […]
Top 7 Ahrefs Alternatives for 2023
Ahrefs is a powerful tool for digital marketers and SEO professionals. It offers a wide range of features, including comprehensive backlink analysis and reporting, accurate keyword tracking and ranking analysis, and robust keyword research capabilities. However, as with any tool, there are pros and cons. Some users have reported issues with data accuracy, and others […]