Amazon SEO: How to Optimize for the A9 Algorithm

By |2019-10-04T20:55:19+00:00October 4th, 2019|Marketing, SEO|

Show of hands: who has an Amazon Prime account? Based on this survey, nearly a third of the entire U.S. population. And whether you love or hate what Amazon is doing on a personal level, it doesn’t change the fact that it’s the world’s largest e-commerce platform, claiming roughly half of e-commerce market share in [...]

Why Are My Ecommerce Pages Not Being Indexed?

By |2019-10-01T15:43:24+00:00October 1st, 2019|SEO|

Ecommerce websites, especially large ecommerce websites, commonly have indexing issues. Either your pages are not all being indexed by search engines or you have far too many indexed pages (typically referred to as “index bloat”). This article addresses the former issue and will help you do the following: Determine how well your pages are being [...]

Building Inbound Links for SEO: A 10-Point Checklist

By |2019-08-26T16:19:16+00:00August 22nd, 2019|Marketing, SEO|

Link building: some love it, many hate it, but few serious digital marketers would say that backlinks are unimportant. It’s no secret that building links can be a time-intensive, frustrating, fruitless endeavor. It usually involves finding potential link targets and sending cold email after cold email, often with little to no response. Or, if you’re [...]

How to Use Google & Other Free Tools for Keyword Research

By |2019-08-09T18:04:58+00:00August 2nd, 2019|SEO|

Each day, Google processes an average of 5.8 billion searches. That's a lot of keywords. So it's natural that one of the most common questions I get from clients is: where do I start with keyword research? Understanding how to conduct keyword research helps you identify opportunities to drive more qualified organic traffic to your [...]

How to Earn Featured Snippets

By |2019-05-29T14:47:24+00:00May 9th, 2019|Content Marketing, SEO|

There is something inherently satisfying about seeing your company or client earn a featured snippet. Digital marketers may have mixed opinions on featured snippets stealing clicks from publishers, but let’s face it: snippets are good for users and aren’t going away anytime soon. So if there’s a snippet for one of your target keywords, you [...]