Building Inbound Links for SEO: A 10-Point Checklist

By |2020-02-07T21:53:46+00:00August 22nd, 2019|Marketing, SEO|

Link building: some love it, many hate it, but few serious digital marketers would say that backlinks are unimportant. It’s no secret that building links can be a time-intensive, frustrating, fruitless endeavor. It usually involves finding potential link targets and sending cold email after cold email, often with little to no response. Or, if you’re [...]

How to Use Google & Other Free Tools for Keyword Research

By |2020-02-07T21:52:13+00:00August 2nd, 2019|SEO|

Each day, Google processes an average of 5.8 billion searches. That's a lot of keywords. So it's natural that one of the most common questions I get from clients is: where do I start with keyword research? Understanding how to conduct keyword research helps you identify opportunities to drive more qualified organic traffic to your [...]

How to Earn Featured Snippets

By |2019-05-29T14:47:24+00:00May 9th, 2019|Content Marketing, SEO|

There is something inherently satisfying about seeing your company or client earn a featured snippet. Digital marketers may have mixed opinions on featured snippets stealing clicks from publishers, but let’s face it: snippets are good for users and aren’t going away anytime soon. So if there’s a snippet for one of your target keywords, you [...]

4 Best Free Schema Markup Testers

By |2019-12-12T14:47:20+00:00July 10th, 2018|SEO, Tools|

Adding structured data to your website is rapidly becoming an industry best practice, as it allows search engines to more effectively understand your website and use this information to add rich snippets and other features to your search result. If you've already implemented structured data using a schema markup generator, you're halfway there. The next [...]