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Best of Uproer 2022 + 2023 Predictions

Table of Contents

This month's Searchlite intro written by Sr. SEO Analyst, Skye Sonnega

Happy New Year!

We hope your holiday season was filled with some time away from the computer with family and friends. Mine was spent enjoying the new snow on the ski hills and eating too many of my mom's holiday cookies.

2022 was a great year for Uproer! We welcomed new hires, got some office decor (thanks to our painting party), and continued to learn and grow with our awesome clients.

For this newsletter, we wanted to look ahead to the New Year. Check out a couple of our top predictions for search marketing in 2023. Then, keep reading to find our favorite articles published by the Uproer team last year.

Here's to 2023, let's make it a good one!

Our Favorite Articles (Written by Uproerians) This Year

Humble brag, but we're pretty proud of the articles we published in 2022! If you missed them, have no fear. Here are some of our absolute favorites:

Stop Random Acts of SEO! An Outcome-Driven Approach to Strategy Development

by Griffin Roer, CEO & Founder

In this article we cover how we intentionally plan our days in a way that enables us to be our most productive, balanced, and fulfilled selves. At Uproer, we value team members having as much control over their own day as possible. Find tactics we use daily to ensure we're managing time wisely in this guide.

Uproer's Approach to SEO Copywriting: Producing Content That Converts

by Skye Sonnega, Sr. SEO Analyst

This article covers the goals of Uproer's copywriting services and how we achieve them. From advice on sourcing copywriters to writing content for both humans and search engines, this is our step by step guide to achieving content that converts.

Our Approach to Managing Time & Energy as a Search Marketer

by Dave Sewich, SEO Manager

In this article we cover how we intentionally plan our days in a way that enables us to be our most productive, balanced, and fulfilled selves. At Uproer, we value team members having as much control over their own day as possible. Find tactics we use daily to ensure we're managing time wisely in this guide.

The Difference Between "Cross-Channel" and "One Channel" Marketing

by John Smith, SEM Manager

This year we adopted a "holistic" way of thinking about search marketing. This article explains how you could be missing out on meaningful performance and efficiency by thinking of SEO and SEM as separate entities, and why search is still commonly siloed today.

Skye Sonnega

Skye Sonnega

Skye got her start in SEO and digital marketing while interning for a startup in 2020. At Uproer, she pioneered the SEO Analyst + Copywriter position and is the company’s first internal copywriter. After transitioning to a more SEO-focused position, she is passionate about finding ways to improve the way Uproer approaches content production.

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SearchLite - Don't Sleep on Category Page Content

This month’s SearchLite intro was written by Content Manager, Skye Sonnega Hey everyone, We recently livened up this dull Minnesota winter with two fantastic additions to the Uproer team! Eric Davison joined as a Senior SEM Analyst, and Jenny Hudalla joined as a Content Specialist. These folks are bright, hardworking, Minnesota-local, and coming in

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.