SEO & SEM Solutions for Ecommerce

Drive revenue.

Uproer works with ecommerce companies as a trusted agency partner, delivering outcome-driven search strategy.

Our Total Search Approach

Organic & paid results are nearly indistinguishable to your customer. So, why are you managing them separately?

We unify organic & paid search under one strategy, one team. Escape the siloed approach that ultimately slows you down and costs you more. Book a call with us, we’d love to tell you more.

Why Ecommerce Companies Love Uproer

We integrate with your ecommerce team

We believe that strong partnerships lead to exceptional outcomes. We work closely with you so that our team operates as an extension of yours. Our open and coordinated approach allows for easy communication and collaboration.

  • Transparent project management in Asana
  • Bi-weekly meetings and a shared Slack channel
  • Always-on reporting

We focus on conversions, not fluff

We’re not here to help you meet best practices, we’re here to make an impact. Our search strategies are designed to drive results against your business goals.

  • Outcome-driven strategy development
  • Performance forecasting
  • Transparent roadmaps

We’re more than ecommerce SEO & SEM experts

Overall business and marketing strategies have a significant impact on your search performance. By gaining a deeper understanding of your business goals and needs, we're better equipped to help you achieve meaningful growth.

  • In-depth onboarding
  • Stakeholder interviews
  • Resource planning & support

“Uproer is undoubtedly the most knowledgeable and experienced search marketing team I’ve encountered.”

“They really understand the business beyond just doing search for us. They know our mission, they know our people.”

What We Do

We help great ecommerce companies get found.

Outcome-Driven Strategy

If you want to see real results from your search efforts, it's time to stop relying on reactive, uncoordinated tactics. We bring a much-needed layer of strategic governance to ensure we’re identifying & attacking opportunities that drive new customers.

  • Competitive analysis, keyword research and in-depth auditing
  • Performance forecasting to size-up opportunities
  • Always-on reporting & data-driven insights

High-Impact Consulting + Execution

We’re your team of ecommerce growth advisors, focused on maximizing the performance of your catalog through SEO & SEM. As we work to increase conversions and lower acquisition costs, we’ll stay coordinated on who’s doing what and why.

  • Transparent executional roadmaps
  • Resource planning
  • Technical & on-page SEO execution
  • Complete ad campaign management

Content that Moves Products

We develop content that meets customers during the shopping journey; aiding their research, addressing pain points, and comparing options to push them to your product pages.

  • Product-led content strategy
  • Content workflow management
  • Expert copywriters & editors

Thread Logic

How Thread Logic grew organic revenue by 1,065%

SEO wasn't a channel that was meaningfully impacting Thread Logic's business. That is, not until Uproer came on board. Since then, organic revenue has grown both dramatically and sustainably, adding another growth driver to their channel mix.

How We Build High-Performing Partnerships

1-month commitment

Strategy Development Phase

We prove our value before you commit to hiring us on retainer. We begin our work together with a 1-month strategy development project. It’s our chance to show you what we can do and to earn your buy-in. Then, with the strategy in hand, you can be confident in your decision to partner with us long-term.

6-month commitment, then month-to-month

Ongoing Retainer

Driving ROI and cultivating a trusted partnership is our client retention strategy. Not long-term contracts. We work collaboratively, relying on strong communication and transparency, so that you understand what we’re doing and why.


We’re transparent with our pricing, like we are with everything else. We’d love to chat with you about the return you can expect from this investment. Get started with a 30-minute introductory call.

Total Search Retainer

For ecommerce co.’s wanting high-growth, holistic SEO & SEM

Starting at



6-Month Commitment

Single-Channel Retainer

For ecommerce co.’s wanting high-growth SEO or SEM

Starting at



6-Month Commitment

Content Production Add-On

For ecommerce co.’s wanting conversion-driving content

Starting at



Retainer Required

“During our first conversation, it became pretty clear to me they knew what they were doing. It was clear to me that they had integrity.”

Some Of Our Best

Griffin Roer

Founder & CEO

Jess Girardi

Sr. Manager, SEO & Talent

Ben Bjerken

Sr. Analyst, SEO

John Smith

Manager, Paid Search

Frequently Asked Questions

These are list of questions that come up most often. If you’re not seeing what you need, please reach out. Our friendly team will be quick to answer any questions you have.

All client engagements are led by at least one senior member of our team who gets involved as early as the proposal stage. They are supported by 1 to 3 Analysts who keep tasks humming. So, the faces you see in the sales process are going to be some of the same people you work with once you come on board.

It’s also worth mentioning that we do not have dedicated account or project managers who sit between the clients and the subject matter experts who are responsible for the work. Instead, our clients work directly with the people who are setting the strategy and executing it. In this structure, we find that communication is more effective and the work gets done faster.

Yes, and if you fall into this category, we believe you shouldn’t consider any agency that doesn’t have strong experience in this area. Large ecommerce websites require deep expertise in crawling, indexing, structured data, product feed management, and the ability to manage complex ad campaigns. Above all else, your search marketing team needs experience driving optimizations at scale, and that’s what you’ll get with Uproer.

Our team has worked with some of the US’s largest retail brands whose websites are composed of hundreds-of-thousands to millions of web pages.

Onboarding is a critical step in our 1-month Strategy Development phase and where we ask for your active participation. We’ll ask you to come to the onboarding meeting prepared to share your goals, bring us up to speed on past performance, educate us on your audience & competition, and enlighten us as to the challenges you’ve faced in search marketing, among other discussion topics. We have have interest in scheduling follow-up conversations with other stakeholders in your organization that we’ll ask you to help coordinate. There will also be practical requests like gaining access to your media and measurement accounts.

Mid-way through the Strategy Development phase, we’ll schedule a check-in meeting. You won’t need to prepare anything ahead of time. This meeting is our opportunity to share our initial findings and strategic direction. We’ll be interested in getting your feedback so we can focus our efforts in the right areas for the remainder of the project. Our final meeting during the Strategy Development phase will be the presentation meeting.

Throughout the project, questions may come up that we’ll compile and send your way. We ask that you be prompt in your reply so that we can stick to the 1-month timeline.

As we move out of the Strategy Development phase and into our ongoing retainer, we’ll schedule bi-weekly, 30-minute meetings. Our objectives for these meetings is to build two-way accountability to keep tasks on track, share data-driven insights that may influence us to pivot our strategy, and to keep all parties aligned on our strategic priorities.

Here’s how our time is spent in a typical 30-minute meeting:

5 Minutes: Get business updates from client

5 Minutes: Share performance insights

15 Minutes: Discuss in-flight strategic initiatives and recent learnings that may influence a course adjustment

5 Minutes: Align on in-progress and upcoming tasks

Results, of course, vary by industry and where you’re starting from. We most often see significant results against our primary KPIs in the 3- to 6-month range. At this point, the progress we’ve made against our strategic initiatives has had time to take hold and produce measurable results.

There are search-specific factors that may affect that near-term timeline that are beyond any agency’s control. Like, search engine algorithm updates impacting SEO performance or learning periods impacting SEM performance. Our strategies are intended to drive long-term, sustainable performance so any short-term obstacles end up being blips along our path to growth.

No. We stay true to our niche in search marketing. In all of our engagements, we work in close coordination with our clients’ internal or external design & development resources. If today you don’t have reliable resources in those areas, we can recommend fantastic partners that we’ve had experience working with.

From the time our contract is signed, we can usually get kicked off within 2 to 3 weeks. We’ll be sure to bring a proposed start date to our proposal meeting so you know how soon we can begin our work together.

The Strategy Development phase, our first month working together, is under its own SOW. Signing on for that project does not obligate you to work with us beyond it. The Strategy Development phase is your opportunity to receive a clear strategy and gauge how well we work together before committing to an ongoing engagement.

Under our ongoing retainer, we ask for a 6-month commitment upfront. This is to make sure we’re working with clients who are committed to driving long-term SEO & SEM growth. From there, our contract is month-to-month.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.

Sr. Manager, SEO & Talent

Jess Girardi

Jess got her start in digital marketing interning for a tiny startup in Sydney, Australia, building it up to be Australia’s leading search marketing agency. After three years as a leader in the Australian search field, Jess decided to move abroad and landed in Minneapolis in the middle of a snowstorm. The midwest winter was no match for her sunny disposition, and she’s now lived in MPLS since 2019.

Outside of work, Jess loves the outdoors. You can find her canoeing, camping, or just strolling around one of the many Minnesotan lakes.

Jess’ DiSC style is I. She’ll also tell you that she’s a Gemini vegetarian, ENFJ, Enneagram 7, and all-around woo-girl because she just wants to find ways to connect with you. Jess is an energetic storyteller who brings people together and aligns them to a common goal by generating excitement. At work, Jess takes action and is always on the hunt for the most innovative, thoughtful, and impactful ways to drive value for her team and clients.

Sr. Analyst, SEO

Ben Bjerken

Ben has been drawn to all facets of marketing since he was a teenager in high school. After graduating from the University of North Dakota, Ben cut his teeth at a large digital Marketing agency in Minneapolis before pivoting to Uproer. He now works with the Uproer team to help clients bolster their search marketing presence in our increasingly digital business landscape.

When not at work, you’ll find Ben running around one of Minneapolis’ many beautiful lakes, camping up north, or exploring new breweries with family and friends.

Ben’s DiSC style is CD. At work, Ben prioritizes challenges and may come across as skeptical and determined. He prioritizes accuracy, producing efficient results and rational decision-making that isn’t hindered by emotions and is supported by analytics. Ben can be blunt and carry a critical attitude while valuing accuracy and taking control over projects. Ben’s fears include failure and lack of control.

Manager, Paid Search

John Smith

John is frankly just happy to be included. After a soiree with Chemistry in college, he wanted to find a career that would blend his passion for good creative and insightful analysis. He stumbled into digital marketing but quickly found it was the perfect fit for him and his caffeine-fueled curiosity.

Outside of work, you’ll likely see John at the gym or hammering away at a keyboard, working to learn as much as he can about the world of paid search.

John’s DiSC style is CD, which means he is a digital optical disc data storage format that was co-developed by Philips and Sony to store and play digital audio recordings. In addition to being a dedicated auto storage medium, he is a driven employee. He enjoys challenges and likes to see the impact of his work. He values efficiency and takes a no-nonsense approach to work but a complete nonsense approach to life. 


Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.