There are so many incredible examples of content marketing, but most center on big companies. What about small businesses? Here are some inspiring examples of small business content marketing done right. Whether you’re a mom and pop shop up to hundreds of employees – these examples of answers, guides, and infographics will likely hold some [...]
definition of accidental optimization the result of driving tons of organic search traffic by creating content your customers love without actually “doing” SEO You have to send an email to drive email traffic. You have to launch an ad to get paid search traffic. What’s different about SEO? Well, I’ve come across websites that drive [...]
If you’ve spent any time researching your opportunity for video marketing, then you’ve probably heard this often-shared data point: YouTube is the second-biggest search engine behind Google. It’s almost a cliche by now, but it’s likely true. YouTube sits right behind Google in Alexa.com’s list of the top 500 websites (just ahead of Facebook) and earns [...]
Investing in organic SEO is an important strategy to build a successful small business both online and offline. A solid SEO strategy will help you occupy new corners of your market and build awareness around your product, service or brand. However, dominating SEO is by no means an easy and it requires a lot of [...]
Presentation Check out the companion post to this presentation. Web Analytics Dashboard This dashboard combines Google Analytics, Google Search Console and custom spreadsheets into one reporting view. Search Console Dashboard This reporting view illustrates how custom filters can be applied to Google Search Console keyword data.
The importance of structured data continues to grow as Google invests in making search results more rich and visually compelling. Luckily, you can implement structured data on your website at no cost (and with little technical know-how). Numerous SEO-related websites have developed free schema markup generators that do the hard work for you. All you [...]