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Don't Hire an Agency for their Capabilities
Capabilities are an easy box to check. An agency’s website should be able to tell you if they have the capabilities you’re in need of. The mistake we often see companies making is that capabilities are the focal point of their agency hiring decision. A successful client-agency partnership is dependent
Searchlite – Steal Our Slack vs. Email Policy for Optimal Comms
This month’s Searchlite intro was written by Sr. SEO Analyst, Skye Sonnega Hi search marketing friends! It’s not March in Minnesota without at least one more snow storm. I’m seeing 60’s on the forecast for next week, it only goes up from here, folks! This month we have a new
Content Refresh Examples (& How to Identify Them)
A recent Semrush study found 33% of content marketers audit their content twice a year, and over 20% audit more than twice a year. Producing content isn't just about hitting publish and crossing your fingers. It's about proactively auditing and refreshing content so that it stays fresh and relevant for
Steal our Slack vs Email Policy for Optimal Team Communications
Do you sometimes (always?) find your days being shattered into tiny fragments by a constant drip of communication and distractions? I’ve been there. We all have. And most of us are simultaneously the victims and the perpetrators of the problem. It’s what Cal Newport calls the “hyperactive hive mind” in
Balancing Automation and Expertise in Keyword Research
Keyword research is an essential aspect of SEO, but relying solely on automated tools can lead to a narrow and incomplete understanding of your target audience's search intent. While tools can provide valuable insights and save time, they are not infallible, and their limitations can lead to inaccurate and misleading
Level-Up Your SEO Game with the Best SaaS Tools For 2023
At Uproer, we are constantly on the lookout for tools that can help our clients achieve their search marketing goals. The landscape of search engine optimization is always changing with updates and tweaks to algorithms, so it's essential to stay ahead of the curve. In this post, I'll be sharing
