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Content Refresh Examples (& How to Identify Them)

A recent Semrush study found 33% of content marketers audit their content twice a year, and over 20% audit more than twice a year. Producing content isn't just about hitting publish and crossing your fingers. It's about proactively auditing and refreshing content so that it stays fresh and relevant for

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Steal our Slack vs Email Policy for Optimal Team Communications

Do you sometimes (always?) find your days being shattered into tiny fragments by a constant drip of communication and distractions? I’ve been there. We all have. And most of us are simultaneously the victims and the perpetrators of the problem. It’s what Cal Newport calls the “hyperactive hive mind” in

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Balancing Automation and Expertise in Keyword Research

Keyword research is an essential aspect of SEO, but relying solely on automated tools can lead to a narrow and incomplete understanding of your target audience's search intent. While tools can provide valuable insights and save time, they are not infallible, and their limitations can lead to inaccurate and misleading

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Level-Up Your SEO Game with the Best SaaS Tools For 2023

At Uproer, we are constantly on the lookout for tools that can help our clients achieve their search marketing goals. The landscape of search engine optimization is always changing with updates and tweaks to algorithms, so it's essential to stay ahead of the curve. In this post, I'll be sharing

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Screaming Frog vs Sitebulb: A Website Crawler Head-to-Head

Website crawlers, also known as spiders or bots, are crucial tools for any SEO professional. These programs scan through a website's pages, links, and content to analyze its structure and identify any technical issues that may be hindering its search engine performance. In this article, we will be comparing two

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An Algorithm Update Should Never Derail Your Strategy

As a search marketing expert, I'm sure you're aware of the constant updates and changes in search engine algorithms, like Google's. Keeping up with these updates is crucial for any company's online presence, but it's equally important to not let them interfere with your content marketing and SEO strategy. The

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.