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How Simplifying a B2B Shopify Site Boosted SEO Revenue by 500%

B2B ecommerce is complex. Unlike its B2C counterpart, the customer journey is often lengthy, involving multiple stakeholders in the buying process. Trying to accommodate all of the possible buying scenarios through your site architecture and SEO strategy can lead to a user experience that's even more complex than the buyer

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How to Conduct a Successful Internal Linking Project

Are you looking to enhance your website's visibility and improve its search engine ranking? One highly effective strategy to achieve these goals is through internal linking. Internal linking plays a crucial role in search engine optimization (SEO) by connecting pages within your website and distributing link equity. In this comprehensive

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Essential Questions To Ask Your Next SEO Agency 

We've heard it all - Throughout the years, we've come across numerous clients who have shared their horror stories of poor agency partnerships - from lack of transparency to unfulfilled promises and ineffective tactics. We empathize with these frustrations and recognize how difficult it is to find an SEO agency

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Hack Your Productivity: Tips & Tricks for Daily Work

Another week, another to-do list. I need to wrap up my emails from last week - which reminds me, I need to schedule some time to... Oh, and I can't forget to... Is this a conversation path you find yourself on? I know I have. It normally ends up with

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How to Choose A Legit SEO Agency for Your Business

This article offers a comprehensive guide for businesses seeking to choose the most effective SEO agency for their needs. You will gain an understanding of the crucial aspects to consider while making a decision, including the importance of aligning business objectives, evaluating agencies based on core criteria, and building a

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.