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How To Use Google Colab And Google Sheets For Marketing Reporting
We've all been there. It's the end of the quarter. A steady stream of client meetings and project reviews is trickling into your calendar. You slowly realize that the coming weeks are going to leave an Excel-style grid burnt on to your vision. It's reporting season. And while you’re pulling,
The SEO's Guide to UX
When we talk about UX and SEO, we’re really talking about the same thing. With Google and other search engines moving towards user-focused design, you can’t ignore the benefit of an almost frictionless experience for all users. An SEO’s goal is to ensure robots and people are finding what they
Crawl Budget Optimization: How to Improve Crawl Efficiency
Content and on-page elements often get the bulk of an SEO strategy’s attention. After all, you can’t rank for keywords if you don’t have content. But, what if search engines have problems crawling your content? If you have a website that’s plagued with crawl issues and inefficiencies, then your content
Searchlite: What is Brave Ads? + Other Search News
Happy (almost) spring! These past four weeks have been chock full of fun events for our team. Before the snow melted, we got outside and hit the slopes at Afton Alps for one last run on the mountain. We also journeyed over to the charming cafe Stewart's for a delicious team
What Is Brave Ads? An Advertiser’s Guide
TL;DR: People are annoyed by ads, simply because they’re everywhere and can be intrusive. As a result, they’re flocking to privacy-first Browsers, Search Engines, & Ad Blockers in droves. One of the brightest stars in secure browsing is Brave, a browser built to protect user data above everything else. In
Searchlite: January's Major Google Changes + Other Search News
January was chock full of some pretty major Google updates, including a core algorithm update, the massive featured snippet update, a SERP redesign, and the introduction of the organic product carousel. Despite all this, we still had time to sneak in some fun events. Our team enjoyed Dan Morrison from
