We stay on top of what matters in SEO & SEM so you don’t have to.
Subscribe to our monthly SearchLite newsletter to receive our monthly industry insights in your inbox as soon as we hit publish.
Why PPC Is A Long Game, Too
Okay, we’re throwing this out into the crowded abyss of content that attempts to answer the question “How do I optimize Google Ads performance?” Because there are a lot of “tips,” even more “tricks,” and a few things “you won’t believe you missed” out there. And, well, we’re writing this,
Searchlite: How to Maximize eCommerce Revenue When Demand Skyrockets + Other Search News
Happy Thursday, everyone! This past week our team did a little work and a little play. We held our first-ever webinar focusing on how to reach customers online with Google and met up for a social distanced happy hour at beautiful Minnehaha Park. On the SEO side of things, an
Why Content Is King In The Google Ads Auction
We say it all the time, “your website is important for Google ads.” We run landing page tests and suggest copy tweaks for keyword density. And as PPC specialists, we know Google doesn’t place ads on bid alone. But over the next few paragraphs, we’re going to show exactly why
Next Door: A Social Media Advertiser's Guide
Next Door Ads Overview Below is a review of Next Door, a social media and advertising platform with over 27 million users worldwide with an active presence in 236,000 neighborhoods. We’ll cover the different ad formats and specs available on the platform and get you started with everything you need
Searchlite: Why You Should Create Top of Funnel Content + Other Search News
Hi everyone, How are you all doing? We've been thinking a lot about our Twin Cities community and sincerely hope you and your loved ones have been staying safe. We created a Google Sheet with some businesses & organizations, local and beyond, to support during this time. If you're interested
Searchlite: How to Create Content for the New Normal + Other Search News
If you haven't heard, May has been a busy month for Google. On May 4th - aka Star Wars Day - Google confirmed a core algorithm update. May the force be with us all. Uproer has also been keeping busy. Last week, Uproer achieved Google & Bing Partner status, which
