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Searchlite: Why Buyers Hate Your Website Copy + Other Search News
Hello hello - Happy September! We know everyone says this, but we really can't believe summer's almost over. But with all endings come new beginnings, and speaking of... Just over a year and a half ago, we were 2 employees, and now we welcome our 7th. Say hello to Uproer's
Top-of-Funnel Content: The Case Study That Proves You Need It
One of the most common questions we receive from clients is: Is writing content really worth the effort? Clients are focused on conversions - as they should be. To make the case for content, you need to demonstrate how the long-term value constitutes the short-term effort. In this article, we’ll
Searchlite: Buy on Google Goes Commission Free + Other Search News
Happy Thursday, everyone! Before we launch into the biggest news in search... we'd like to share the biggest news for Uproer. Welcome our newest (and by FAR the cutest) team member: Levon! Uproer's founder Griffin and his wife Jane welcomed their happy and healthy firstborn, Levon on July 26th. Congratulations
Why PPC Is A Long Game, Too
Okay, we’re throwing this out into the crowded abyss of content that attempts to answer the question “How do I optimize Google Ads performance?” Because there are a lot of “tips,” even more “tricks,” and a few things “you won’t believe you missed” out there. And, well, we’re writing this,
Searchlite: How to Maximize eCommerce Revenue When Demand Skyrockets + Other Search News
Happy Thursday, everyone! This past week our team did a little work and a little play. We held our first-ever webinar focusing on how to reach customers online with Google and met up for a social distanced happy hour at beautiful Minnehaha Park. On the SEO side of things, an
Why Content Is King In The Google Ads Auction
We say it all the time, “your website is important for Google ads.” We run landing page tests and suggest copy tweaks for keyword density. And as PPC specialists, we know Google doesn’t place ads on bid alone. But over the next few paragraphs, we’re going to show exactly why
