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Searchlite: Buy on Google Goes Commission Free + Other Search News

Happy Thursday, everyone! Before we launch into the biggest news in search... we'd like to share the biggest news for Uproer. Welcome our newest (and by FAR the cutest) team member: Levon! Uproer's founder Griffin and his wife Jane welcomed their happy and healthy firstborn, Levon on July 26th. Congratulations

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Why PPC Is A Long Game, Too

Okay, we’re throwing this out into the crowded abyss of content that attempts to answer the question “How do I optimize Google Ads performance?” Because there are a lot of “tips,” even more “tricks,” and a few things “you won’t believe you missed” out there. And, well, we’re writing this,

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Why Content Is King In The Google Ads Auction

We say it all the time, “your website is important for Google ads.” We run landing page tests and suggest copy tweaks for keyword density. And as PPC specialists, we know Google doesn’t place ads on bid alone. But over the next few paragraphs, we’re going to show exactly why

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Next Door: A Social Media Advertiser's Guide

Next Door Ads Overview Below is a review of Next Door, a social media and advertising platform with over 27 million users worldwide with an active presence in 236,000 neighborhoods. We’ll cover the different ad formats and specs available on the platform and get you started with everything you need

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.