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What Is Your Brand Spend Doing For You? [Tool Included]

Today we’re walking into a minefield: brand search. But instead of offering a one-size-fits-all cursory analysis, we’re going to answer the question, “Should I pay to advertise on my brand terms?”  Brand search is a hot topic in paid media, and people have strong opinions about it. Understandably so, it

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Paid Search Strategy +Hype, a Match that Needs to be Modified

How digital agencies often sell their paid search/paid media work is a problem for both their clients and their internal teams - there’s a better way. Don’t worry, you don’t have to scroll past a superfluous intro for the answer, the better way is an engagement based on clarity, mutual

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PPC is going cookie-less. What's next, no keywords?!

This month's Searchlite intro written by SEO Analyst, Cristiana Hawthorne As the saying goes, April showers bring May... Core Web Vitals updates? Turns out the old adage is wrong, and SEOs everywhere can breathe a sigh of relief. Google has decided to push out its page experience update, and will now

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How Should We Expect Google Ads Targeting To Change In 2021?

Last month, Google accidentally teased a possible future for targeting on its ads platform. The story goes like this: when an advertiser went to add a keyword, they saw a new option, “Smart Matching.” They tweeted about it. Google quickly released a statement, saying it was a test meant for

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.