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Using Fiverr to Create Content? Here's Why You Shouldn't

If you're here, chances are you're using or have considered using Fiverr or another similar service to create marketing content. Perhaps your in-house budget is tight and you need some lower-cost content support to get you through the next month. Or, maybe you're short on time and need to create

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Searchlite - How Content Marketers Can Optimize Their Time With AI

This month’s Searchlite intro was written by Sr. SEO Analyst, Skye Sonnega Hello, hello!  We made it through the shortest (and snowiest) month of the year! Here are some of the highlights:  Dave Sewich and Jess Girardi were promoted to Senior Manager Positions! Dave will be leading the Operations for

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How Content Marketers Can Optimize their Time with AI

With recent advancements in generative AI, there’s been understandable excitement among marketers for the potential of AI tools to replace human processes in content production. Opinions are spanning the spectrum; from those pronouncing that AI can already replace human copywriters to those pumping the breaks and pointing out its risks.

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Searchlite – Google's E-E-A-T, The Cost of SEO, & More

This month’s Searchlite intro was written by Content Specialist, Brenna Miles Hi, y’all! How’s 2023 treating all you wonderful search people so far? We’re doing swell, thanks for asking! But really, we’re excited for what the next eleven months will bring, not only for our team but for this industry

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How We Set Up Copywriters For Success

Effective communication with your copywriter is crucial for the success of any project. It's important to establish clear expectations and guidelines from the start to avoid any misunderstandings or miscommunications down the line. Through scheduled meetings, detailed content briefs, and more, we help set our copywriters (and ourselves!) up for

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How We Gain Valuable Insights From Stakeholder Interviews

Stakeholder interviews are a crucial part of our strategy design process at Uproer, as they help us understand the needs, motivations, and goals of the people we will be partnering with for the foreseeable future. Stakeholder interviews should be conducted as early as possible in the strategy development phase to

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.