We stay on top of what matters in SEO & SEM so you don’t have to.

Subscribe to our monthly SearchLite newsletter to receive our monthly industry insights in your inbox as soon as we hit publish.

The Guide to Ecommerce SEO

A website is unique, so your SEO strategy should be too. The reality of SEO is that not every strategy and tactic you learn applies to every type of client. For example, a client that sells shoes will have a different strategy to a client that sells software - their

Read More »

The Uproer Approach to Ecommerce SEO

So what does Uproer do differently than other top ecommerce SEO agencies? I’m so glad you asked! We have a cyclical Ecommerce Approach that involves a consistent research and measurement phase.  Research We’re always looking for ways to improve performance. We analyze search behavior, past performance and competition to identify

Read More »

Common Issues We See on Ecommerce Websites (And How To Fix Them)

There are only a handful of CMSs that are the staple of the modern ecommerce website, notably: Shopify Squarespace Magento Kentico Adobe / Omniture All of which come with their unique positives and negatives for SEO. Some issues - like Shopify's locked robots.txt file - are common across ecommerce websites

Read More »

How To Identify and Measure SEO Performance Issues on E-Commerce Websites

[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" type="legacy"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id=""

Read More »

Ecommerce SEO Goals: How to Consider Each Objective

Common objectives we see with clients and prospective clients are a great insight into the ecommerce industry as a whole. It's easy to think the objective of revenue and return on investment (ROI) is the main goal for most ecommerce companies. However, ecommerce companies may engage SEO agencies for a

Read More »

How to Power-Up Your Ecommerce Category Pages for SEO

With the rapid growth of ecommerce, there’s more competition than ever to capture organic traffic to category pages. What makes them so important? Category pages offer the biggest opportunity for you to earn new customers from non-brand organic rankings. Follow the recommendations in this article to power up your category

Read More »

Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.