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Searchlite: How to Create Content for the New Normal + Other Search News
If you haven't heard, May has been a busy month for Google. On May 4th - aka Star Wars Day - Google confirmed a core algorithm update. May the force be with us all. Uproer has also been keeping busy. Last week, Uproer achieved Google & Bing Partner status, which
Why Redirect?: The Value of a Redirect
Most of the time, we take redirecting old and out of stock pages as a given - an essential part of SEO. But what if I told you that some websites never redirect out of stock products? Anthropologie keeps all Out of Stock products “live” but not-purchasable on their website,
JavaScript SEO: 5 Crucial Questions Answered
JavaScript powers a lot of front-end functionality and content on modern websites and its popularity is only growing. For SEOs, this trend is leading to some serious headaches because Google can’t handle JavaScript perfectly just yet: "Currently, it's difficult to process JavaScript and not all search engine crawlers are able
Our Collective KPIs: Survival & Stability
Overview Even though things are turbulent, there is a strong case for staying the course with digital marketing -- especially paid media. We all just need to take a step back and think about what we’re doing with our ad spend, and what it’s doing for our customers during these
Searchlite: Top Discounted Tools for Remote Teams + Other Search News
The world looks a lot different than the last time we sent this newsletter. One thing our team is doing to stay connected (and sane) is our weekly virtual happy hour, where we grab our beverage of choice and decompress together. And speaking of going remote, as our workforce makes
How to Increase Content Quality with E-A-T and Purpose
According to IBM, “over 3.5 Billion Google searches are conducted worldwide each minute of every day. That is 2 trillion searches per year worldwide. That is over 40,000 search queries per second.” That’s a lot of content that people are searching for, and when you rank well, you’re going to
