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Why Redirect?: The Value of a Redirect

Most of the time, we take redirecting old and out of stock pages as a given - an essential part of SEO. But what if I told you that some websites never redirect out of stock products? Anthropologie keeps all Out of Stock products “live” but not-purchasable on their website,

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JavaScript SEO: 5 Crucial Questions Answered

JavaScript powers a lot of front-end functionality and content on modern websites and its popularity is only growing. For SEOs, this trend is leading to some serious headaches because Google can’t handle JavaScript perfectly just yet: "Currently, it's difficult to process JavaScript and not all search engine crawlers are able

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Our Collective KPIs: Survival & Stability

Overview Even though things are turbulent, there is a strong case for staying the course with digital marketing -- especially paid media. We all just need to take a step back and think about what we’re doing with our ad spend, and what it’s doing for our customers during these

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How to Increase Content Quality with E-A-T and Purpose

According to IBM, “over 3.5 Billion Google searches are conducted worldwide each minute of every day. That is 2 trillion searches per year worldwide. That is over 40,000 search queries per second.” That’s a lot of content that people are searching for, and when you rank well, you’re going to

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.