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Mini Interviews - Episode 1: SEO Enthusiast, Nick LeRoy

Interview by SEO Analyst & Copywriter, Skye Sonnega When I think back to my first week as a full-time SEO Analyst, it seems like a blur full of information and emotions. I had just graduated college a week prior and was still grasping onto the idea that I was a

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The Anatomy of Top Performing Content in 2022

This month's Searchlite intro is written by SEO Analyst, Sara Zuehlke. Welcome to this month's edition of Uproer’s newsletter, Searchlite. We’re excited to share our two cents on some recent important industry changes that have rolled out and came to fruition this past month. Let it be known that we

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The Cost of Ignoring Website Accessibility - Searchlite

This month's Searchlite intro written by SEO Analyst & Copywriter, Skye Sonnega.   Hello, Searchlite! If January was a preview for 2022, it’s going to be a pretty great year! In the past month, we welcomed two new employees, Ben Blanchard and Tatiana Hasbargen. Tatiana joined the SEM team as a Senior

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The Best of Search 2021

This month's Searchlite intro written by SEO Analyst & Copywriter, Skye Sonnega.   Happy New Year! To no one’s surprise, the Twin Cities rang in 2022 with sub-zero temperatures. We can safely say that it is officially winter in Minnesota! We hope that wherever you are, your holiday season was

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.