MGWM
MGWM

We stay on top of what matters in SEO & SEM so you don’t have to.

Subscribe to our monthly SearchLite newsletter to receive our monthly industry insights in your inbox as soon as we hit publish.

Signpost Articles Can Point Users In The Right Direction

When I was learning judo, I would always signpost, and as a result, lost a lot of matches I shouldn’t have. Signposting is when you essentially show your hand and demonstrate what you’re going to do before you do it. In judo, it was removing my hands from my opponent's

Read More »

How to Prepare for SEO in the Future

This month's Searchlite intro written by SEO Analyst & Copywriter, Skye Sonnega. And just like that, it’s officially September. The days are getting shorter, the leaves are starting to change colors, and sweater weather is right around the corner. While this all may be true, if you’re local to the

Read More »

How to Convince Your Boss to Invest in SEO & More

This month's Searchlite intro was written by SEO Manager, Abby Reimer. Hello hello, It’s officially Minnesota State Fair month! Or as some call it, August. Really, where has the summer gone? On our end, our team has gotten up to some serious vacationing these past few weeks. Cabin trips in

Read More »

Why SEMs Should Care About Google's Pushed Back Privacy Plan

This month's Searchlite intro written by SEO Analyst, Cristiana Hawthorne. It’s July, and once again, the search industry looks different than it did a month ago. Fast-paced field, indeed! On a micro-level, Uproer had a few fun changes this past month. We moved into our new office, and got to

Read More »

10 ways you can support women in SEO

Originally published on Search Engine Land. Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry. The SEO industry holds opportunities galore to gain leadership skills, work with top companies, and earn a good salary. However, a recent study by Nicole DeLeon shows that in 2020,

Read More »
MGWM

Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.