We stay on top of what matters in SEO & SEM so you don’t have to.

Subscribe to our monthly SearchLite newsletter to receive our monthly industry insights in your inbox as soon as we hit publish.

The Anatomy of Top Performing Content in 2022

This month's Searchlite intro is written by SEO Analyst, Sara Zuehlke. Welcome to this month's edition of Uproer’s newsletter, Searchlite. We’re excited to share our two cents on some recent important industry changes that have rolled out and came to fruition this past month. Let it be known that we

Read More »

The Cost of Ignoring Website Accessibility - Searchlite

This month's Searchlite intro written by SEO Analyst & Copywriter, Skye Sonnega.   Hello, Searchlite! If January was a preview for 2022, it’s going to be a pretty great year! In the past month, we welcomed two new employees, Ben Blanchard and Tatiana Hasbargen. Tatiana joined the SEM team as a Senior

Read More »

The Best of Search 2021

This month's Searchlite intro written by SEO Analyst & Copywriter, Skye Sonnega.   Happy New Year! To no one’s surprise, the Twin Cities rang in 2022 with sub-zero temperatures. We can safely say that it is officially winter in Minnesota! We hope that wherever you are, your holiday season was

Read More »

Our Top SEO + SEM Predictions for 2022

2021 is coming to a close and we are gearing up for the new year! With that, it’s time for our first ever 2022 Insights Report, with thoughtful tips and predictions from the team at Uproer.  bEmployees from both our SEO and SEM teams were asked three questions about what

Read More »

From Zoom University to The Office

Like many recent graduates, I envisioned my senior year going very differently. I imagined more days filled with walks around a lively campus, soaking in all the remaining moments of undergrad. However, sometimes what we imagine doesn't go as planned, and we must adjust. What About Those Graduates?  The last

Read More »

Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.