SEO & GEO Case Study for a Direct-to-Consumer Niche Home Improvement Brand Note: Some details in this case study have been generalized to protect client confidentiality. All performance data is real. Rankings used to be the whole scoreboard. Rank on page one, get the click, get the sale. That scoreboard

For the past two decades, digital advertising has followed a predictable formula: platforms launch new inventory, marketers learn the rules, and optimization frameworks quickly follow. ChatGPT Ads are breaking that pattern. Early sightings show sponsored placements embedded directly inside conversational responses, often appearing alongside informational answers where users aren’t explicitly

In the competitive world of AEO, every brand wants to control how it’s perceived online. However, third parties and competitors often dominate comparison conversations, especially when content gaps leave them with an unchallenged voice in the market. In this case study, we’ll show you how identifying AI visibility content gaps

Healthcare companies often face stiff competition in driving organic search traffic. For one healthcare software company, this challenge was particularly daunting as they had previously focused their SEO efforts almost entirely on providers. With the launch of new pages targeting patients, the company needed to capture highly localized search traffic