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Organic Traffic Down? Here's What to Do
Practically every website sees peaks and valleys when it comes to organic traffic. It’s perfectly normal to see ups and downs as a result of rankings fluctuations, seasonality, and lots of other factors. But sometimes big swings catch us off guard. A sudden drop in traffic can make it feel
How to Measure SEO Value in 2020 and Beyond
Maybe it's recency bias, but it feels like SEO is changing more quickly than ever before. For Uproer and other SEO agencies, that’s a good thing. Companies need the guidance of search industry experts more than ever when things are changing. However, it's sparked challenging conversations around measuring the value
6 Simple Tips to Optimize Your Ecommerce Category Pages
Let's start this post off with a real-world example. An ecommerce client asked us to improve a high-priority category page's rankings for its target keyword. This keyword was a behemoth: very high competition with a volume of 40,000+... and their page was ranking #78 for the term. Regardless, we rolled
Our Guide to Finding and Prioritizing SEO Keywords
Keyword research is essential to doing good SEO. You can and should have outstanding content. You can and should also have a great website and overall user experience. But if you’re not strategic about the topics and keywords you’re targeting, you’ll be sailing a ship without a rudder. But if
From School to the Working World: How to Navigate this Unique Life Transition
For the first twentyish years of your life, your path is pretty much spelled out. Grade school leads to high school, and high school to university. What you choose to do after getting your degree is much less defined. This life transition is an exhilarating time, for sure. But it
Why is My Ecommerce Site Not Being Indexed?
Ecommerce websites, especially large ecommerce websites, commonly have indexing issues. Either your pages are not all being indexed by search engines or you have far too many indexed pages (typically referred to as “index bloat”). This article addresses the former issue and will help you do the following: Determine how
