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Why Do Search Engines Exist? In order to understand search engine optimization (SEO), it helps to know a bit about search engines. Most people don’t realize that search engines are big business, raking in billions of dollars off the searches we do every day. With that much money at stake,
Are you struggling to generate quality prompts using ChatGPT? You were sold on ChatGPT as a game-changer, but it's not producing the results you had hoped for. The issue may be with your inputs. In this guide, we'll explore how digital marketers can effectively leverage ChatGPT prompts for SEO purposes,
Capabilities are an easy box to check. An agency’s website should be able to tell you if they have the capabilities you’re in need of. The mistake we often see companies making is that capabilities are the focal point of their agency hiring decision. A successful client-agency partnership is dependent
This month’s Searchlite intro was written by Sr. SEO Analyst, Skye Sonnega Hi search marketing friends! It’s not March in Minnesota without at least one more snow storm. I’m seeing 60’s on the forecast for next week, it only goes up from here, folks! This month we have a new
A recent Semrush study found 33% of content marketers audit their content twice a year, and over 20% audit more than twice a year. Producing content isn't just about hitting publish and crossing your fingers. It's about proactively auditing and refreshing content so that it stays fresh and relevant for
Do you sometimes (always?) find your days being shattered into tiny fragments by a constant drip of communication and distractions? I’ve been there. We all have. And most of us are simultaneously the victims and the perpetrators of the problem. It’s what Cal Newport calls the “hyperactive hive mind” in