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SEO vs. SEM vs. Content: Demystifying the Beef

Psst. Before you dive in, you should know that this piece was written by three Uproerians: Alyssa, Tatiana, and Brenna. While we may all have unique responsibilities, we work together to reach our clients’ goals…just like SEO and SEM. "SEO and SEM are two different things - they must work

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How to Build a High-Growth SaaS SEO Strategy

Are you struggling to make SEO gains while your competitors dominate the search results? SEO is an essential channel for building the product-led growth flywheel that all SaaS companies hope to achieve. And, it can be frustrating to see competitors seemingly get there with ease. Fortunately, you can kiss your

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How SEO Works

Why Do Search Engines Exist? In order to understand search engine optimization (SEO), it helps to know a bit about search engines. Most people don’t realize that search engines are big business, raking in billions of dollars off the searches we do every day. With that much money at stake,

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The Essential SEO Prompt Library for ChatGPT Users

Are you struggling to generate quality prompts using ChatGPT? You were sold on ChatGPT as a game-changer, but it's not producing the results you had hoped for. The issue may be with your inputs. In this guide, we'll explore how digital marketers can effectively leverage ChatGPT prompts for SEO purposes,

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Don't Hire an Agency for their Capabilities

Capabilities are an easy box to check. An agency’s website should be able to tell you if they have the capabilities you’re in need of. The mistake we often see companies making is that capabilities are the focal point of their agency hiring decision. A successful client-agency partnership is dependent

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.