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How a Google Ads Restructure Doubled Casa de Corazón's Leads at a 24% Lower CPA
A Paid Search Case Study for a Multi-Location Spanish Immersion Daycare You're spending more every month and getting the same number of leads. The account looks busy. Campaigns are running, clicks are coming in, and the monthly report has plenty of activity in it. But nothing in the business changes.
How a Niche Home Improvement Brand Turned AI Visibility Into a 76% Organic Revenue Jump
SEO & GEO Case Study for a Direct-to-Consumer Niche Home Improvement Brand Note: Some details in this case study have been generalized to protect client confidentiality. All performance data is real. Rankings used to be the whole scoreboard. Rank on page one, get the click, get the sale. That scoreboard
Ecommerce Category Page SEO: Why Creating New PLPs Is Your Highest-ROI Tactic
Most ecommerce category page SEO guides tell you how to optimize the category pages you already have. Better H1s, tighter meta descriptions, a few hundred words of intro copy... That work matters. But it's not where the biggest organic revenue gains are hiding. The bigger opportunity is the category pages
Should You Invest In ChatGPT Ads Early?
ChatGPT Ads is moving out of its invite-only pilot and launching its self-serve ad platform this month, according to OpenAI. Should you be an early adopter or wait until the ROI opportunity is clearer? We share our take below. Pros and Cons of Being an Early Adopter of ChatGPT Ads
ChatGPT Ads Are Arriving and Marketers Are in the Dark
For the past two decades, digital advertising has followed a predictable formula: platforms launch new inventory, marketers learn the rules, and optimization frameworks quickly follow. ChatGPT Ads are breaking that pattern. Early sightings show sponsored placements embedded directly inside conversational responses, often appearing alongside informational answers where users aren’t explicitly
How AI Visibility Content Gaps Helped Our Client Regain Control Over Its Brand Narrative
In the competitive world of AEO, every brand wants to control how it’s perceived online. However, third parties and competitors often dominate comparison conversations, especially when content gaps leave them with an unchallenged voice in the market. In this case study, we’ll show you how identifying AI visibility content gaps
