Next Door Ads Overview
Below is a review of Next Door, a social media and advertising platform with over 27 million users worldwide with an active presence in 236,000 neighborhoods. We’ll cover the different ad formats and specs available on the platform and get you started with everything you need to know to create solid ads on Next Door.
Next Door Ad Types
Here’s a summary of the different types of ads on Next Door. Below, we also delve into cost considerations for Next Door advertising.
Mobile sponsored posts appear in the Next Door mobile feed. An example is below. Each sponsored post in the mobile feed consists of the advertiser name, a subject line, body, copy, an image, an offer, and a strong CTA.
More text is visible for sponsored posts in the Next Door desktop feed. It is still best practice to plan for mobile first. An example is below. Each sponsored post in the desktop feed consists of the advertiser name, a subject line, body, copy, an image, an offer, and a strong CTA.
Email Digest Feed
Sponsored posts will also run in the email digest. These placements drive users directly to your site from the Next Door email digest. An example is below. Each sponsored post in the email digest feed consists of the advertiser name, a subject line, body, copy, an image, an offer, and a strong CTA.
Sponsored posts will also run on publisher sites across various formats like native, banners, and pre-roll. An example is below. Each neighborhood extension consists of the advertiser name, a subject line, body, copy, an image, an offer, and a strong CTA.
Here are the general technical requirements for a sponsored post, the most common Next Door ad format.
- Advertiser Name: 25 Characters
- Subject Line: Sentence case. For different formats, there are different character counts as below.
- Display & Video: 70 Characters
- Email: 50 Characters
- Neighborhood Extensions: 25 Characters
- For Sale & Free: Price
- Body Copy: Lead with the most important information, because it will likely be truncated
- Display & Video: 90 characters before truncation. 800 Characters max.
- Email: 90 characters
- Neighborhood Extension: 90 characters
- For Sale & Free: 45 characters
- Post Image: Avoid white backgrounds
- Display: Large image: 1200 x 626 or Small image: 250 x 250. JPEG or PNG
- Video” 16:9 Ratio. 3-120 seconds. 50MB max size. 1200 x 675 thumbnail. MOV or MP4
- Email: Small image: 250 x 250
- Neighborhood Extension (Display): Large Image: 1200 x 627. Small Image (optional): 627 x 627. Logo: 100 x 100
- Neighborhood Extension (Video): 16:9 Ratio. 3-120 seconds. 1 GB max file size. Back-up image: 1200 x 627. VAST or MP4.
- For Sale & Free: Desktop min size: 218 x 182px. Ratio 1:!.19. Mobile min size: 178 x 184. Ratio 1:0.96
- Offer Text: 50 characters max, sentence case.
- CTA: Examples include ‘Learn More,’ Buy Now,’ ‘Shop,’ ‘Book Now,’ etc…
- Display, Video and Email: 10 Characters
- Neighborhood Extension: 15 Characters
- For Sale & Free: 13 Characters Max
Next Door Costs & Pricing
Currently, Next Door has two tiers: Local Business & Enterprise. Local businesses are able to claim a local listing in the style of a Google My Business. From there, they can sponsor posts and run deals. Enterprises are able to run ads with targeted ads in key neighborhoods and cities.
Currently, there is not a lot of information and clarity on how the process is billed. Ads are not placed by an auction like on Google, but local deals can run as cheap as $1. For national brands, however, there is a $25,000 minimum.
Next Door is a great resource for businesses big-and-small. It gives advertisers access to hyper-local segments of their service region, and it offers a range of engaging formats that resonate with users. The long-and-short of it all? It’s a great way to get creative with your social media marketing at a low cost, and it’s definitely worth a look.