Next Door: A Social Media Advertiser's Guide

Table of Contents

Next Door Ads Overview

Below is a review of Next Door, a social media and advertising platform with over 27 million users worldwide with an active presence in 236,000 neighborhoods. We’ll cover the different ad formats and specs available on the platform and get you started with everything you need to know to create solid ads on Next Door.

Next Door Ad Types

Here’s a summary of the different types of ads on Next Door. Below, we also delve into cost considerations for Next Door advertising.

Mobile Feed

Mobile sponsored posts appear in the Next Door mobile feed. An example is below. Each sponsored post in the mobile feed consists of the advertiser name, a subject line, body, copy, an image, an offer, and a strong CTA. 

Desktop Feed

More text is visible for sponsored posts in the Next Door desktop feed. It is still best practice to plan for mobile first. An example is below. Each sponsored post in the desktop feed consists of the advertiser name, a subject line, body, copy, an image, an offer, and a strong CTA. 

Email Digest Feed

Sponsored posts will also run in the email digest. These placements drive users directly to your site from the Next Door email digest. An example is below. Each sponsored post in the email digest feed consists of the advertiser name, a subject line, body, copy, an image, an offer, and a strong CTA.  

Neighborhood Extension

Sponsored posts will also run on publisher sites across various formats like native, banners, and pre-roll. An example is below. Each neighborhood extension consists of the advertiser name, a subject line, body, copy, an image, an offer, and a strong CTA.  

Sponsored Post 

Here are the general technical requirements for a sponsored post, the most common Next Door ad format.

  • Advertiser Name:  25 Characters
  • Subject Line: Sentence case. For different formats, there are different character counts as below.
    • Display & Video: 70 Characters
    • Email: 50 Characters
    • Neighborhood Extensions: 25 Characters
    • For Sale & Free: Price
  • Body Copy: Lead with the most important information, because it will likely be truncated
    • Display & Video: 90 characters before truncation. 800 Characters max.
    • Email: 90 characters
    • Neighborhood Extension: 90 characters 
    • For Sale & Free: 45 characters
  • Post Image: Avoid white backgrounds
    • Display: Large image: 1200 x 626 or Small image: 250 x 250. JPEG or PNG
    • Video” 16:9 Ratio. 3-120 seconds. 50MB max size. 1200 x 675 thumbnail. MOV  or MP4
    • Email: Small image: 250 x 250
    • Neighborhood Extension (Display): Large Image: 1200 x 627. Small Image (optional): 627 x 627. Logo: 100 x 100
    • Neighborhood Extension (Video): 16:9 Ratio. 3-120 seconds. 1 GB max file size. Back-up image: 1200 x 627. VAST or MP4.
    • For Sale & Free: Desktop min size: 218 x 182px. Ratio 1:!.19. Mobile min size: 178 x 184. Ratio 1:0.96
  • Offer Text: 50 characters max, sentence case.
  • CTA: Examples include ‘Learn More,’ Buy Now,’ ‘Shop,’ ‘Book Now,’ etc...
    • Display, Video and Email: 10 Characters
    • Neighborhood Extension: 15 Characters
    • For Sale & Free: 13 Characters Max


Next Door Costs & Pricing

Currently, Next Door has two tiers: Local Business & Enterprise. Local businesses are able to claim a local listing in the style of a Google My Business. From there, they can sponsor posts and run deals. Enterprises are able to run ads with targeted ads in key neighborhoods and cities. 

Currently, there is not a lot of information and clarity on how the process is billed. Ads are not placed by an auction like on Google, but local deals can run as cheap as $1. For national brands, however, there is a $25,000 minimum.

Related Reading: 8 Tips to Boost Your HVAC SEO


Next Door is a great resource for businesses big-and-small. It gives advertisers access to hyper-local segments of their service region, and it offers a range of engaging formats that resonate with users. The long-and-short of it all? It's a great way to get creative with your social media marketing at a low cost, and it's definitely worth a look.


John Smith

John Smith

John is a Paid Media Manager at Uproer, where he works to build paid search strategies for clients in the e-commerce and SaaS spaces. He's drawn to the ideas, channels, tactics, and emerging trends that tackle big issues in marketing. And he approaches SEM with a focus on data privacy, incrementality, and social impact. When he's not knee-deep in a spreadsheet, John volunteers with local climate organizations and helps spread their message through search.

See More Insights

SearchLite - Don't Sleep on Category Page Content

This month’s SearchLite intro was written by Content Manager, Skye Sonnega Hey everyone, We recently livened up this dull Minnesota winter with two fantastic additions to the Uproer team! Eric Davison joined as a Senior SEM Analyst, and Jenny Hudalla joined as a Content Specialist. These folks are bright, hardworking, Minnesota-local, and coming in

Read More

Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.