MGWM

SearchLite - Optimize Your Work Day with These Marketing Tool Hacks

Table of Contents

Hello and happy February!

Aren't you glad January is finally over? Sometimes it feels like we spend the whole first month of the year in catch-up mode. Now that 2024 is in full swing, any hack to help me work smarter and not harder is welcome! This month's edition of SearchLite focuses on getting the most out of commonly used tools. Read on below for our favorite time-saving processes. 

While you're catching up on your reading, check out Sr. SEO Analyst Skye Sonnega's recent interview feature with Women in Tech SEO, where she drops some of her proudest industry achievements and offers invaluable career advice.

Finally, if you're setting your learning & development budget for the year, consider joining me at Pubcon in fabulous Las Vegas, where I'll be speaking about outcome-driven SEO strategies. The conference is March 4-6, and you can register right here!

The Complete Guide to Screaming Frog Custom Extraction with XPath & Regex

by Griffin Roer

Key Takeaways

  • Screaming Frog pulls a ton of information from websites by default, but there are other useful data points that don't come in a standard crawl
  • Custom Extraction allows for scraping of almost any data point you can imagine
  • Griffin offers explanations of XPath and regex syntax and tons of examples for pulling more obscure data from sites

The Essential SEO Prompt Library for ChatGPT Users

by Ben Bjerken

Key Takeaways

  • If you're using ChatGPT to help with content-focused and/or technical SEO, effective prompting is a vital skill
  • Keeping prompts simple, specific, and contextualized helps you avoid frustrating rounds of refinement
  • Ben gives prompts you can use to generate content ideas, manipulate keyword lists, and execute technical tasks quickly and accurately

How to See the Ranking Page URL for Your Keywords in Google Search Console

by Griffin Roer

Key Takeaways

  • Search Console shows Clicks and Impressions for target keywords, but not the specific URLs that are ranking for those terms
  • Looker's Blend Data feature allows you to combine information from multiple sources into a single table or chart
  • By pulling GSC data into Looker Studio, we can easily pair ranking keywords with ranking URLs

If you're not already a SearchLite subscriber, sign up here!

Kavi Kardos

Kavi Kardos

Kavi is an altruistic search marketing evangelist who leads the SEO practice at Uproer. A former Mozzer, she is the creator of Moz Academy’s Technical SEO Certification and has lent her expertise to Whiteboard Friday, brightonSEO, and Pubcon, among others. When she’s not obsessing over spreadsheets, Kavi can be found hosting pub quizzes for Geeks Who Drink or watching baseball with a good beer in hand.

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SearchLite - Don't Sleep on Category Page Content

This month’s SearchLite intro was written by Content Manager, Skye Sonnega Hey everyone, We recently livened up this dull Minnesota winter with two fantastic additions to the Uproer team! Eric Davison joined as a Senior SEM Analyst, and Jenny Hudalla joined as a Content Specialist. These folks are bright, hardworking, Minnesota-local, and coming in

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MGWM

Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.