About the Role
We’re looking for a candidate with 4-7 years of experience in Paid Search to join a young, fast-growing company. You’ll oversee strategy development and execution for our growing list of Paid Search clients with the broader goal of establishing Uproer as a leading provider of Paid Search for ecommerce and SaaS companies.
The ideal candidate is someone who:
- Thrives in a client-facing position
- Gets energized by conversations on the direction of our clients’ businesses
- Enjoys building client relationships, knowing they're critical to driving results
- Loves to grow their search marketing skills and help others do the same
- Keeps plugged into industry developments to identify new testing opportunities & ways to level up our practice
- Enjoys mentoring those who are earlier in their search marketing careers
- Desires to lead, more so than manage
- Sets the example, demonstrating that outcomes matter over inputs
- Grants their team members an appropriate degree of autonomy and decision-making responsibility
- Wants to join an entrepreneurial environment
- Adapts quickly to frequently changing demands
- Can balance and manage a broad workload of responsibilities
- Enjoys participating in discussions and decisions that influence Uproer’s business
The chosen candidate will be a strategic thinker who is motivated by driving results for our clients. This role encourages (or more accurately, requires) an entrepreneurial enthusiasm, as the chosen candidate will have the opportunity to contribute to the growth and direction of Uproer’s Paid Search business.
Responsibilities
- SEM Practice Leadership
- Support improving the quality, consistency, and efficiency of Uproer's SEM practice
- Identify and pursue opportunities to improve our SEM offerings
- Ensure the consistent application of our processes across client engagements
- Further the career development of direct reports with an emphasis on hard skills
- Collaborate with leadership on sales & marketing activities to support business growth
- Participate in business development conversations and support proposal development
- Strategize with leadership to identify & pursue upsell opportunities
- Support improving the quality, consistency, and efficiency of Uproer's SEM practice
- Strategy Development & Thought Leadership
- Partner with clients to develop SEM strategies that are aligned with their stated outcomes
- Provide high-level consultation as it relates to the performance impact of other marketing channels on SEM
- Collaborate with the SEO team to identify cross-channel opportunities to drive growth
- Contribute to the growth and development of Uproer’s service offerings by raising opportunities for improvement and working with leadership to implement solutions
- Client Management & Execution
- Lead day-to-day management of strategically important SEM engagements
- Manage the prioritization and execution of SEM tasks, including but not limited to;
- Keyword research & competitor analysis
- Account builds & campaign management
- Ongoing performance optimization
- Measurement, reporting, & forecasting
- Maintain an organizational system that ensures your responsibilities are completed on time & to expectations
- Develop and deliver reporting that communicates results and surfaces new insights and recommendations
- Manage the prioritization and execution of SEM tasks, including but not limited to;
- Take ownership of client relationships
- Develop relationships with clients that are built on transparency, honesty, and exceptional communication
- Create communication strategies that foster collaboration, including a regular meeting cadence and exceptional customer service
- Share the wins and don’t shy away from the losses
- Be proactive in bringing solutions and opportunities to clients
- Be open and communicative with your coworkers and leadership team to flag issues early and resolve them quickly
- Lead day-to-day management of strategically important SEM engagements
Requirements
- 4+ years of experience managing Paid Search programs
- Expertise in Google Ads and Microsoft Ads
- Experience with Paid Social, particularly Facebook Ads Manager, is a plus
- Experience managing Paid Search programs in the ecommerce industry
- Exceptional oral, written, presentation, and communication skills
- Advanced Microsoft Excel knowledge and strong analytical capabilities
Skills that are a bonus
- Experience managing Paid Search programs in the SaaS industry
- Discover, Display, Video, and Shopping Networks campaign management
- Google Ads Automation and Scripts experience
- Google Tag Manager experience
- Meta, Twitter, LinkedIn, Snapchat Ads experience
- Management / mentorship experience
Compensation
- Salary: $80,000 – $100,000
- Bonus based on company goals
Benefits of Working at Uproer
Uproer is a perfect fit for the experienced SEM who is hungry for more freedom and more responsibility. We’re a growth-minded group of entrepreneurs who enjoy building a work environment that makes room for our passions. We are world travelers, pet-owners, and concert-lovers, and the environment we’ve created encourages a true work-life balance, no matter what hobbies we choose to pursue. The common thread among all of us is that we get fulfillment from an environment that challenges us to be better people & professionals.
Here are some other benefits:
- Autonomous work environment that allows you to set your own schedule
- Flexible paid vacation policy
- Flexible work-from-wherever policy
- “Offline Fridays” – 32-hour standard work week with flexible Fridays
- $900 annual wellness stipend
- Paid parental leave
- Retirement program with 3% company match
- 50% coverage of health insurance and 100% coverage of dental and vision insurance
- Learning opportunities, like memberships to MnSearch & other industry organizations
About the Company
Uproer was founded in May 2017 and is based in St. Paul. We’re a team of twelve full-time employees plus a tight network of talented, local contractors.
- What we do: Uproer is a search marketing agency specializing in developing and executing digital marketing strategies for ecommerce and SaaS businesses.
- How we do it: We develop creative solutions to complex problems that connect people to the products or services that best suit them.
- Why we do it: To seek fulfillment in the pursuit of our creative passions.