Table of Contents
Hello and happy February!
Aren't you glad January is finally over? Sometimes it feels like we spend the whole first month of the year in catch-up mode. Now that 2024 is in full swing, any hack to help me work smarter and not harder is welcome! This month's edition of SearchLite focuses on getting the most out of commonly used tools. Read on below for our favorite time-saving processes.
While you're catching up on your reading, check out Sr. SEO Analyst Skye Sonnega's recent interview feature with Women in Tech SEO, where she drops some of her proudest industry achievements and offers invaluable career advice.
Finally, if you're setting your learning & development budget for the year, consider joining me at Pubcon in fabulous Las Vegas, where I'll be speaking about outcome-driven SEO strategies. The conference is March 4-6, and you can register right here!
The Complete Guide to Screaming Frog Custom Extraction with XPath & Regex
by Griffin Roer
Key Takeaways
- Screaming Frog pulls a ton of information from websites by default, but there are other useful data points that don't come in a standard crawl
- Custom Extraction allows for scraping of almost any data point you can imagine
- Griffin offers explanations of XPath and regex syntax and tons of examples for pulling more obscure data from sites
The Essential SEO Prompt Library for ChatGPT Users
by Ben Bjerken
Key Takeaways
- If you're using ChatGPT to help with content-focused and/or technical SEO, effective prompting is a vital skill
- Keeping prompts simple, specific, and contextualized helps you avoid frustrating rounds of refinement
- Ben gives prompts you can use to generate content ideas, manipulate keyword lists, and execute technical tasks quickly and accurately
How to See the Ranking Page URL for Your Keywords in Google Search Console
by Griffin Roer
Key Takeaways
- Search Console shows Clicks and Impressions for target keywords, but not the specific URLs that are ranking for those terms
- Looker's Blend Data feature allows you to combine information from multiple sources into a single table or chart
- By pulling GSC data into Looker Studio, we can easily pair ranking keywords with ranking URLs
If you're not already a SearchLite subscriber, sign up here!
