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What to Expect When You’re Expecting (a Career in SEO!)
Like a lot of people in SEO, I found myself here by happy accident. I had the extreme fortune to graduate in 2020, in the middle of a pandemic, with a vague idea of doing something in advertising, and a lot of student loans. When I ended up networking and
What Is Your Brand Spend Doing For You? [Tool Included]
Today we’re walking into a minefield: brand search. But instead of offering a one-size-fits-all cursory analysis, we’re going to answer the question, “Should I pay to advertise on my brand terms?” Brand search is a hot topic in paid media, and people have strong opinions about it. Understandably so, it
Paid Search Strategy +Hype, a Match that Needs to be Modified
How digital agencies often sell their paid search/paid media work is a problem for both their clients and their internal teams - there’s a better way. Don’t worry, you don’t have to scroll past a superfluous intro for the answer, the better way is an engagement based on clarity, mutual
PPC is going cookie-less. What's next, no keywords?!
This month's Searchlite intro written by SEO Analyst, Cristiana Hawthorne As the saying goes, April showers bring May... Core Web Vitals updates? Turns out the old adage is wrong, and SEOs everywhere can breathe a sigh of relief. Google has decided to push out its page experience update, and will now
How Should We Expect Google Ads Targeting To Change In 2021?
Last month, Google accidentally teased a possible future for targeting on its ads platform. The story goes like this: when an advertiser went to add a keyword, they saw a new option, “Smart Matching.” They tweeted about it. Google quickly released a statement, saying it was a test meant for
Searchlite: Did Google Show us the Future of Paid Search? and Other Search News
This month's Searchlite intro written by SEO Manager, Abby Reimer Ah, the first signs of spring are upon us. The dirt-soaked blocks of ice have melted, the days are getting longer and grass is starting to grow. And speaking of growing... we wanted to officially announce our four newest team
