3 Uproer Employees Selected for AdFed MN's 32 Under 32

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We're excited to announce that the three Uproer employees who were nominated for AdFed MN's annual 32 under 32 award were all selected as winners!

This year's theme was "Disruptors" - individuals who redefined industry trends and developed new strategies to help their clients win in an unprecedented year.

Read a bit about our winners and the achievements that earned them a place on the list.

Uproer's Winners

Jessica Girardi

"Being a disrupter in advertising and digital is far bigger than just the ads we make or the content we create, it's about building community and creating authentic experiences from brands for the people they serve."

Additional highlights

  • The Diversity, Equity and Inclusion newsletter she started earlier in the year amassed a large following by compiling resources for individuals and companies to understand and counteract systemic and personal biases
  • Volunteers at organizations like, MnSearch, BoundarylessMN, and the Minnesota Brain Trust

Abby Reimer


"I am extremely motivated by the idea of growing our agency, especially an agency I think is a Disruptor itself. I was barely a year out of school when I started as an entry-level Analyst - now three years later I'm a Manager hiring other recent graduates and helping them learn and grow."

Additional highlights

  • Volunteers at MnSearch as the Programming Co-Chair where she’s responsible for sourcing the best search marketing talent to speak at monthly events and the annual Summit
  • Volunteers at BoundarylessMN as the Digital Media Strategy Mentor where she hosts a Digital Media crash course and Basics of SEO career workshop
  • She speaks 1-2x a semester at University of Wisconsin-Eau Claire for Communication students and their PRSSA chapter on topics like SEO, digital copywriting and networking

John Smith

John Smith

I've been lucky enough to work with people and clients that let me ask dumb questions, and that's really motivating. Having the freedom to explore ideas and go down rabbit holes is one of my favorite parts of my job. Letting ourselves test, explore, and wonder in our work is something we could all do a little more."

Additional highlights

  • Volunteers marketing efforts at MN350 where he developed tracking systems, acquired grants, and ran fundraising ads – 130 people donated to MN350 within 3 months
  • He’s currently working with a Hopkins, MN mayoral candidate by creating the campaign website and donations campaign
  • Co-Founded Minnesota Brain Trust, a non-profit Minnesota-based agency helping other nonprofits find search experts to help them grow their business

Congratulations, Jess, Abby and John!

Griffin Roer

Griffin Roer

Griffin has spent more than a decade in the search engine marketing industry. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling and founded Uproer in May of 2017. He's also served as a board member for the Minnesota Search Engine Marketing Association.

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.