An Algorithm Update Should Never Derail Your Strategy

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As a search marketing expert, I'm sure you're aware of the constant updates and changes in search engine algorithms, like Google's. Keeping up with these updates is crucial for any company's online presence, but it's equally important to not let them interfere with your content marketing and SEO strategy.

The Importance of Consistent Content Marketing & SEO Efforts

As an SEO working at a search marketing agency, I cannot stress enough the importance of understanding that content marketing and SEO are marathons, not sprints. They are long-term strategies that require consistent and dedicated effort in order to see results. The beauty of content and SEO is that they work hand in hand to provide value to your target audience while also boosting your search engine visibility.

The notion that content and SEO are long-term strategies should not be taken lightly. It means that no matter how many updates or changes search engines may undergo, your focus on creating high-quality content and optimizing it for search engines should remain steadfast. The foundation of a successful content and SEO strategy is built on relevant, valuable content that addresses the pain points of your target audience.

It's important to remember that the changes in search engine algorithms are meant to enhance the user experience, not to disrupt your efforts. Instead of becoming overwhelmed and shifting your strategy every time a new update is released, focus on creating content that is of the highest quality and relevance to your target audience. By doing so, you will be setting the foundation for a solid and long-term content and SEO strategy that will endure any algorithm update.

Build a Resilient Strategy by Focusing on Relevant, High-Quality Content

When it comes to content and SEO, it's all about providing value to your target audience. Crafting high-quality, relevant content that speaks directly to their needs and pain points is the foundation of a winning strategy. Not only does this type of content provide value to your audience, but it also sends a clear signal to search engines like Google that your website demonstrates topical authority on the subject matter, and is deserving of a high search engine ranking.

In the constantly changing world of search engine algorithms, focusing on valuable and relevant content is key to maintaining high search engine rankings and staying ahead of the curve. While others may chase the latest vulnerability in Google search and suffer from organic traffic loss with each algorithm update, your whitehat approach to SEO will remain highly resilient.
Consistency and patience are crucial for long-term success in content and SEO. By staying committed to creating valuable content and optimizing it for search engines, your website will continue to thrive and grow over time. The principles of a successful strategy remain the same, and by meeting your target audience with great content at every stage of the sales funnel, you can achieve sustainable growth.

Adapt to Algorithm Changes by Monitoring & Assessing Industry Trends

While algorithm updates can provide insights into what search engines prioritize, they should not dictate your entire strategy.

Keep in mind that search algorithms are constantly evolving, and focusing too much on each update can be a distraction from a well-planned, holistic search strategy. Instead, use algorithm updates to fine-tune your approach and ensure that you're aligned with search engine priorities.

When creating content, aim to level set with your audience by addressing their needs/interests and speaking in a style or tone that will resonate with the reader. This means understanding your target audience and tailoring your content to their preferences. Don't sacrifice quality for the sake of keyword optimization or other SEO tactics. Instead, focus on creating content that's informative, engaging, and shareable.

By prioritizing high-quality content and staying up-to-date on search algorithm updates, you can build a resilient SEO strategy that stands the test of time. Remember, a successful SEO strategy is not just about ranking highly in search results, but also about creating a positive user experience and building long-term relationships with your audience.

Understanding The Past Can Help Us Predict The Future

Understanding the history of Google's search ranking algorithm updates can be very useful when forecasting where the industry search leader may turn next.

Google's search ranking algorithm is the backbone of its search engine and is what determines which web pages appear at the top of the search engine results page (SERP). Over the years, Google has made numerous updates to its algorithm to improve the search experience for users and to maintain the integrity of the SERP. By studying these updates, we can gain valuable insights into Google's priorities and the type of content they are rewarding.

One example of this is the Google Panda update, which was released in 2011 and aimed to reduce the ranking of low-quality websites and reward high-quality websites with a better ranking. This update was a clear indication of Google's focus on providing valuable and relevant content to its users. Since then, Google has continued to make updates with a similar focus, such as the Google Hummingbird update in 2013, which emphasized the importance of understanding the context and intent behind a user's search query.

By understanding past updates and changes to Google's search ranking algorithm, we can predict and prepare for future updates. This allows us to adapt our content and SEO strategies in a proactive manner, ensuring that our client's websites are always optimized for search engines and providing value to their target audience.

Stay Committed to Valuable Content: Don't Let Algorithm Updates Derail Your Strategy

Staying on top of search engine algorithm updates is vital for any company's online presence, but it's equally important not to let them distract from a well-planned content and SEO strategy. The key to success is to always focus on creating valuable and relevant content that speaks to your target audience's needs and pain points. By prioritizing high-quality content and staying up-to-date on search algorithm updates, you can build a resilient SEO strategy that stands the test of time.

If you're looking to improve your content marketing and SEO efforts, we recommend staying committed to creating valuable content and optimizing it for search engines. Remember that these are long-term strategies that require consistent and dedicated effort over time. Additionally, monitoring and assessing industry trends can help you fine-tune your approach and stay aligned with search engine priorities.

As always, our team of experts is here to help you navigate the constantly evolving world of SEO. Contact us today to learn more about how we can help you build a resilient strategy that delivers measurable results.

Ben Bjerken

Ben Bjerken

Ben has been drawn to all facets of marketing since he was a teenager in high school. After graduating from the University of North Dakota, Ben cut his teeth at a large digital Marketing agency in Minneapolis before pivoting to Uproer. He now works with the Uproer team to help clients bolster their search marketing presence in our increasingly digital business landscape.

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Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.