Open Position

Content Specialist

About the Role

The Content Specialist is the foundation of Uproer’s content production practice. They are responsible for bringing Uproer’s content strategies to life. The Content Specialist works across both the SEO and SEM teams to oversee the creation of high-quality and high-performing content.

The ideal Content Specialist will have a passion for supervising, editing, and improving the writing of search-focused content. They want to have a hands-on impact in guiding the creation of content that both Uproer and our clients are proud to publish.

Not only that, but the ideal candidate thrives when operating as an irreplaceable cog in a content production machine. The Content Specialist sits at the nexus between Uproer's consulting team and our talented crew of external copywriters. Strong project management & organizational skills are a must for keeping multiple streams of content on track.

Uproer is a boutique agency, filled with people who love their craft and show enthusiasm for search. The chosen candidate will have an entrepreneurial spirit and have the opportunity to contribute to the growth and direction of Uproer as a business.


Content Strategy & Client Engagement

  • Partner with the account leads - our Managers & Analysts - to aid in content strategy development.
    • Engage with the team during our onboarding process so that we’re able to produce high-quality content that speaks to their audience & reflects the brand voice of the company.
    • Collaborate with the team during the content planning process to research content topics, develop a content strategy, and source high-quality copywriters.
    • Ensuring that Uproer's content lifecycle process is executed to perfection.
  • Work with internal client teams to understand client expectations and their brand voices to be sure these are reflected in the content we produce.

Content Workflow Management

  • Manage day-to-day content production:
    • Ensure that, at the start of the content workflow, each asset we intend to create has the necessary context and detail to become a high-quality piece of content:
      • Keep Analysts accountable for creating detailed content outlines that equip copywriters with the guidance they need to hit the mark
      • Assist with stakeholder interviews when subject matter expertise is necessary
    • Assign content to the most appropriate external copywriters based on relevant experience and capacity
      • Source new copywriters when a need is identified that cannot be fulfilled by our current copywriting partners
    • Guide content through the content production process by overseeing copywriter assignments, client feedback, editing, and publishing
      • Manage content within our content production CMS, GatherContent
      • Maintain clear deadlines throughout the process so that we have publish-ready content when clients expect it
      • Edit the copy we receive from copywriters to ensure the following:
        • Adherence to our clients' brand guidelines and desired tone of voice
        • Excellent readability and mistake-free copy
        • On-page SEO best practices are met
      • Facilitate the communication of feedback from clients and Uproer team members to copywriters and back
    • Manage the output of our content production process against client budgets

Career Development

  • Develop yourself continuously.
    • Practice continuous self-improvement by welcoming feedback and taking responsibility for your personal growth.
    • Further your industry knowledge, particularly in the realm of ecommerce and SaaS, to keep you and your team on the leading edge of search.
    • Strive to do your best work, treating each challenge or deliverable as an opportunity to level-up our work.
  • Support the growth of your team members by becoming more skilled, purpose-driven and autonomous.


  • Interest in the intersection of content with SEO and SEM
  • Demonstrated skills in copy editing
  • Prefer copywriting experience
  • Comfortability with common website CMS platforms (WordPress, Shopify)
  • Time management skills and strong attention to detail


  • Salary: $45,000-$50,000
  • 10% bonus based on company goals

Benefits of Working at Uproer

Uproer is a perfect fit for the search marketing professional who is hungry for career growth. We’re a business-minded group of “intrapreneurs” who enjoy building a work environment that creates room for our professional and personal lives. We despise hustle culture and the “work hard, play hard” mentality found at many agencies. Instead, we love working alongside smart people who challenge us to think for ourselves while creating a fulfilling work-life balance.

Here are some other benefits:

  • Autonomous work environment that allows you to set your own schedule
  • Flexible paid vacation policy
  • Flexible work-from-wherever policy
  • "Offline Fridays" - 32 hour standard work week with flexible Fridays
  • $900 annual wellness stipend
  • Paid parental leave
  • Retirement program with 3% company match
  • 50% coverage of health insurance and 100% coverage of dental and vision insurance
  • Learning opportunities, like memberships to MnSearch & other industry organizations

About the Company

Uproer was founded in May 2017 and is based in St. Paul, MN. We’re a team of ten full-time employees plus a tight network of talented, local contractors.

  • What we do: Uproer is a search marketing agency with solutions designed for ecommerce and SaaS companies.
  • How we do it: We develop creative solutions to complex problems that connect people to the products or services that best suit them.
  • Why we do it: To seek fulfillment in the pursuit of our creative passions.

To Apply

Please click Apply and attach your resume and your portfolio of work, if you have one. No need to send a cover letter – no one should have to write those things anymore.


Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.