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The Complete HTTPS Migration Checklist for SEO

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You've decided to migrate your website to HTTPS. In your quest to create a more secure web experience, you can't overlook the details required for a successful site migration. Use the checklist below to ensure that your HTTPS migration boosts your SEO performance. But, know that the perks of HTTPS are limited to just organic search.

There are many benefits to using HTTPS over HTTP, including:

  • Protect against "man-in-the-middle" attacks and other criminal activity aimed at stealing data from your website
  • Improve the speed of your website by taking advantage of capabilities offered to HTTPs websites (like HTTP/2)
  • Comply with PCI rules requiring sites that obtain credit card information to be secured using the HTTPS protocol
  • Take advantage of the ranking signal boost afforded to secure websites to improve SEO performance

HTTP to HTTPS Migration Checklist for SEO

Griffin Roer

Griffin Roer

Griffin has spent more than a decade in the search engine marketing industry. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling and founded Uproer in May of 2017. He's also served as a board member for the Minnesota Search Engine Marketing Association.

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Sr. Manager, SEO & Operations

Dave Sewich

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Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

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Griffin Roer

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Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.