Searchlite: January's Major Google Changes + Other Search News

Table of Contents

January was chock full of some pretty major Google updates, including a core algorithm update, the massive featured snippet update, a SERP redesign, and the introduction of the organic product carousel.

Despite all this, we still had time to sneak in some fun events. Our team enjoyed Dan Morrison from Aimclear’s take on paid social at this month’s MnSearch event. 

And last Friday, our team member Abby Reimer also got the opportunity to speak with MnSearch at the Student Advertising Summit on How to Get Your Digital Dream Job. 

That’s our Uproer update, now onto the search world’s. Read on to see what you missed from February's newsletter, and don't forget to subscribe so you're in the loop next month.

Subscribe to our newsletter

Get awesome articles like this one delivered to your inbox monthly.

[gravityform id=6 title=false description=false ajax=true tabindex=49]

A New Way to Find Clothes, Shoes and More on Search

by Google

The Story: Google has rolled out a new expanded online shopping experience. This new means of shopping indexes product data from over 1 million online stores, organizes the data, and creates listings for various clothes and accessories, with pricing & provider information listed for all available options. 

Why it Matters: This could be a game changer for B2C e-commerce. For starters, there is more organic real estate up for grabs, which makes well-outlined and Google-friendly product listings critical for online success. Plus shopping ads will no-doubt continue to become more important for companies looking to compete with larger retailers on the platform.

But on the flip side, the option to “buy on google” could take away significant revenue from all online stores, especially those that rely heavily on “you might also like” upsells and checkout-stage add-to-baskets.

Overall, the update only exacerbates the need for a thoughtful, deliberate e-commerce marketing strategy that uses PPC & SEO in lock-step to drive revenue in an evermore competitive space.

Avast Shuts Down Marketing Analytics Subsidiary Jumpshot amid Controversy over Selling User Data

by TechCrunch

The Story: Czech-based cybersecurity company Avast will “wind down” its marketing analytics subsidiary, Jumpshot, after months of investigations into the extent of the company's data harvesting & selling practices. 

Why it Matters: Jumpshot has supplied data to many SEO tools, including Moz, SEMrush, and Ahrefs. It’s possible that losing this data might impact some of the reports and tools that we as marketers rely on.

That said, there’s no clear timeline for when Jumpshot will stop sending data, and SEO tools often rely on data from many sources. So, it’s unclear how we’ll all be affected.

Things will likely stabilize soon, but for now, the best we can do is keep our ear to the ground and our eye on our dashboards to see if any drastic changes shake the metrics in our reports.

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

by Moz

The Story: The Story: Alan Coleman of Dublin-based Wolfgang Digital shared insights from the company’s annual E-Commerce KPI Study. The study is designed to help marketers benchmark their own performance and help predict trends going forward.

Why it Matters: When it comes to e-commerce, the focus has often been on the bottom of the funnel. Wolfgang’s study points to a reversal of this trend: dollars are now flowing back to the top and it’s paying dividends. As an agency, we can vouch for the importance of top-of-funnel content to our clients, including e-commerce sites. If you’re an e-commerce business, don’t neglect the top of the funnel; it will pay off in the long run.

Among Wolfgang’s other interesting insights is the fact that the average number of sessions per user is 2 and the average number of sessions per customer is 5. In other words, successful e-commerce marketers invest in creating seamless experiences that keep users coming back. SEO and PPC are critical for getting users to your site but UX is what turns them into customers once they arrive.

Google Considers Changes To Image Section In Featured Snippets

by Search Engine Roundtable

The Story: Google has clarified that having an image show in a featured snippet will not prevent a URL from showing in the organic results.

Why it Matters: It’s always nice when Googlers come out and clarify some concerns with users and SEOs alike.

Danny Sullivan of Google has clarified that if a “featured snippet shows an image from a different website, that image URL will not be "deduplicated." Meaning, if your image shows next to someone else's content, don't panic - your URL will still be present in the “10 blue links” section of the SERP.

He also clarified that he’s heard the feedback and will “push for improvements." Expect more changes to the SERPs, friends. Their work isn’t over yet.

Other Interesting Stories

Dave Sewich

Dave Sewich

Dave’s a Minnesota-based SEO who's worked in digital marketing since 2013. In his time at Uproer, he's had the opportunity to lead client engagements with a wide range of ecommerce and software companies. The experience he’s gained along the way has made him a trusted advisor to both clients and colleagues. In addition to SEO work, Dave’s actively involved in company operations.

See More Insights

In a Rut? Try Our Pivot Method to Lift Traffic By 30%

Repotting helps remove dead roots and gives your plants more nutrients and space to grow. If you don't repot your growing plant, it will struggle to survive. I'm not a horticulturist, but I do know that a content strategy pivot is like repotting a plant. A content strategy pivot consists

Read More

Sr. Manager, SEO & Operations

Dave Sewich

dave sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.