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The world looks a lot different than the last time we sent this newsletter. One thing our team is doing to stay connected (and sane) is our weekly virtual happy hour, where we grab our beverage of choice and decompress together.
And speaking of going remote, as our workforce makes the shift into virtual, our team brainstormed some tips to improve productivity and happiness while working from home. Check it out:
Jess: Make your bed! It’s a simple task that enforces that the little things in life matter, and that even if you’re having a crummy day, you’ve accomplished at least one thing, and get to sleep in a nice made bed afterward.
Abby: Make a schedule and stick to it. Have set work hours and projects you want to work on, and when you're done with work, be done. Don't forget to add fun things to your schedule as well. A 15-minute walk at lunch, a yoga class after work, etc. This always helps me feel more structured and have things to look forward to at the end of the day.
John: Find a hobby or start a passion project. It's easy to fall into the cycle of sleep - work - Netflix - sleep - work - Netflix. But think about it: when else are we going to have the government-mandated time to stay inside and focus on learning something new or building something? Make the most of it in a way that keeps your brain happy and engaged! Also, open your windows; it's early spring.
Griffin: Wear your normal work clothes when WFH. It's tempting to roll out of bed, open up the laptop and work from your pajamas. But, if you're like me you associate PJs with being lazy and eating carbs. Putting on something professional can shift your mindset into "work mode" and help you be more productive at home.
Dave: Take at least one long walk every day. It's not only an underrated form of exercise, but it's also an effective stress-reducer and gives your mind an opportunity to work on problems without the normal distractions.
Dan: Eat like you would at the office. Limited movement throughout the quarantine plus endless trips to the fridge is a recipe for disaster. Take a couple minutes the night before or early morning to pack a lunch so you make sure your body has what it needs to make it through the day.
The Story: This is a really helpful list of tools and services that are offering discounts to businesses as they navigate the ever-changing world of work right now. Deals range from discounts to free trials for a host of platforms to help departments across everything from sales & marketing to finance & accounting.
Why it Matters: If you’re looking to streamline your remote-work process, there’s something in here for you. Working from home can be a tough transition, but the growing suite of tools open to you can make it just a little easier.
As an added note, if you’re a software company, and you’re offering discounts right now, you can help other companies by submitting your own tool to the list. Either way, the laundry list of multipurpose tools here is a great resource for all of us to explore -- and add to -- over the coming weeks.
The Story: This post covers a spirited perspective on why now is the time to continue publishing content.
Why it Matters: The world is watching - and your customers need to hear from you. In this situation, it's best to: over-communicate to your audience, assess marketing channels but avoid a full-stop, and find ways to connect with your community in an authentic way.
The Story: The COVID-19 pandemic is presenting e-commerce retailers with unique challenges when it comes to handling out-of-stock products. Moz’s Dr. Pete guides us through the process of determining what to with product pages stock volatility is high.
Why it Matters: As it turns out, items going in and out of stock isn’t a direct SEO problem; it’s a UX and, ultimately, a conversion problem. Many of the traditional tools in our SEO toolkit will only exacerbate the issue, negatively impacting rankings.
Instead, e-commerce sites should strive to ensure out-of-stock product pages still deliver some form of value to visitors. This can come in the form of linking out to similar in-stock products or more creative solutions, such as letting users sign up to be notified once the product is back in stock. While solutions like these will require some up-front investment, it’s likely to pay off in the form of higher sales in the coming weeks and months.
The Story: UX is a fundamental part of SEO - but that’s the industry’s best-kept secret! We cover how links, accessibility, and on-page SEO can be enhanced by upgrading your knowledge of UX. We provide some starter tools and templates that you can use today to level up your conversion metrics!
Why it Matters: When you drive users to your site through your fantastic SEO strategy, what do they do? This is where UX comes into play.
Connecting the dots between SEO + UX can help increase conversions at this uncertain time, so we created this starter's guide to UX for SEO professionals. In this guide, we provide tools, tips, and strategies to build and retain a loyal customer base, and create seamless conversion funnels.
Other Interesting Stories
by Fast Company
by Fast Company
Free Tool of the Month: Moz Academy
Moz is well-known throughout the SEO community for their helpful educational content. Now through May 31st, Moz is offering their courses for free. Just browse their courses and apply the promo code "wegotthis" at checkout to level-up your knowledge for free.