Table of Contents
So what does Uproer do differently than other top ecommerce SEO agencies? I’m so glad you asked! We have a cyclical Ecommerce Approach that involves a consistent research and measurement phase.
Research
We’re always looking for ways to improve performance. We analyze search behavior, past performance and competition to identify gaps & opportunities.
Audit
This is where most of our Ecommerce engagements start. We audit websites to identify areas of most growth and to build plans to create a search-friendly foundation with technical, on-site and off-site optimization.
Prioritize
We’re not like one of those agencies that’ll give a task list and peace out. We prioritize high impact SEO work and make plans that work specifically for individual websites. We’ll also execute a transparent SEO plan that works by prioritizing tactics by effort & impact.
Execute
We’ve seen it time and time again - products and content will underperform if they live on a less-than-optimized website. By focusing on foundational fixes with long term strategy development, most of our Ecommerce clients will see quick wins, followed by steady organic growth.
Expand
We run everything through goals. If it doesn’t ladder up to one of our client’s goals, we shelve the recommendation. Our conversion path and funnel based approach to SEO aims to pull in relevant customers with ranking content that can be targeted cross platform with paid search and social advertising.
Measure
Perhaps the most important element to our work is measurement. As we progress with our Ecommerce clients, we put more effort and emphasis on tactics and strategies that are working, and less into those that aren’t working towards our goals. Measurement is a consistent part of the Uproer strategy and it enables us to be light and quick on our feet.
To Summarize
Ecommerce SEO is an ever-changing landscape, with new tools and new platforms arriving every day. One thing we can be sure of is that if we’re guided by the client’s end goals and needs, we can’t go wrong.
While many of our tactics and strategies are repeatable processes and systems, we consistently see great results from the correct and swift implementation of them, and we hope you will too.
