Hi, we’re your next ecommerce SEO agency
Unlock Your SEO Growth
All you’re missing is the right partner to help you do it. We’re a talented team of industry-leading ecommerce SEO experts. But, are we the right agency for you? If this describes you, then we just might be:
- You want an agency with true ecommerce expertise
- You care about increasing sales, not meaningless SEO metrics
- You want a partner that gives a sh*t
You're probably wondering...
"How is this ecommerce SEO agency any different from our last?"
We get it, you're fed up. Your last agency partner talked a big game, didn't back it up, and it was you who felt the pain.
- You wound up doing their job for them
- The experts you thought you hired turned out to be junior SEOs
- Their “strategy” was just random acts of SEO, disconnected from your business goals
What you’ve experienced is The Shitty Agency Problem and we’re acutely aware of it. In fact, we’re on a mission to solve it. Here’s how:
- We believe that relationships drive results
- We focus on your business goals (not SEO fluff)
- You get true SEO experts who become part of your team
“They really understand the business beyond just doing search for us. They know our mission, they know our people.”
- Tim Murphy, CEO, Branch Basics
You need the right partner
Is Uproer a good fit for you?
We know who we best serve and we’re up front about it. Here's who we are the right agency for.
- Ecommerce marketing teams that like to move quickly
- Trusted brands doing $10+ million in annual revenue
- Marketing leaders who know relationships are key to results
Ecommerce SEO Services that Make an Impact
SEO is a long-term growth channel, but that doesn’t mean results should take a long time to see. We'll build you an SEO roadmap that's tailored to your situation and objectives so that you see the business impact quickly.
Get on Google’s good side
You must be present to win. But unbeknownst to you, crawling and indexing inefficiencies are holding you back. We’ll fix that.
- Comprehensive technical audits
- Prioritized SEO roadmaps
- Performance forecasting
Attract more shoppers
You have great product-market fit, but you must grow your funnel to increase sales and fuel your owned & paid channels. We get it.
- Keyword and competitive research
- Category page optimization & expansion
- Product-led content strategy
Increase sales
Customers are ready to buy, but you’re up against stiff competition. How can you outrank them? That’s what we’ll help you do.
- Product feed optimization
- Product page optimization
- Conversion rate optimization
Thread Logic
How Thread Logic grew organic revenue by 1,065%
SEO wasn't a channel that was meaningfully impacting Thread Logic's business. That is, not until Uproer came on board. Since then, organic revenue has grown both dramatically and sustainably, adding another growth driver to their channel mix.
How we deliver results
Our process is designed to drive SEO growth
Goodbye checklists, hello outcome-driven strategy
Make a smart SEO investment
If you’re this far down the page then you probably have three questions:
- What will Uproer actually do for us?
- What return will we get for our investment?
- Is Uproer the right partner for us?
Most agencies would have you sign a 12-month agreement to give you answers. That’s not how we work. We address these up front.
Our Ecommerce SEO Process
Month 1: Strategy Development Phase
We start with a no-strings-attached Strategy Development Phase to give you the plan, the growth targets we're aiming to achieve, and the confidence that we're the right partner for you.
Once you’re equipped with this vital information, only then do we seek the green light for your Managed Ecommerce SEO Services.
1. Discover
To create a winning ecommerce SEO strategy, we need to first understand your business, your goals, and what a successful agency partnership looks like to you.
- Conduct onboarding & stakeholder interviews
- Get account access & brand assets
- Form hypotheses for key SEO initiatives
2. Design
Next, we deep dive into our audits & analyses to uncover what's holding back your SEO performance and identify high-priority tactics to pursue.
- Conduct comprehensive SEO auditing, keyword research & competitive analysis
- Establish the SEO initiatives that will be critical for achieving your goals
- Define coherent SEO recommendations
- Forecast your SEO growth opportunity
3. Roadmap
Finally, we do the critical work of prioritizing SEO initiatives and recommendations to create your roadmap. Equally as important is de-prioritizing SEO opportunities that won't move the needle where it matters to you. Driving meaningful SEO performance requires focus.
- Prioritize SEO recommendations
- Build your outcome-driven SEO roadmap
- Assign ownership for SEO tasks
- Present your SEO strategy to you
Month 2 & Beyond: Managed Ecommerce SEO Services
Then, we bring your outcome-driven strategy to life. We operate as an extension of your team to implement recommendations, overcome obstacles, and measure the performance of our efforts. We're not only your ecommerce SEO experts, we're your high-impact consultants helping you establish a best-in-class SEO practice.
1. Implement
Here's where the rubber meets the road. Whether it's building technical requirements, executing on-page optimizations, or improving your product feed, we're working hand-in-hand with you to get your SEO roadmap implemented.
- Get sh*t done
- Meet bi-weekly to discuss performance and work in progress
- Measure results and recommend appropriate strategic shifts
2. Adjust
It's not enough to commit to doing SEO. You must adapt your strategy as the landscape changes (which it does frequently). Every three months, we host a Quarterly Feedback Meeting to discuss your business priorities, consider new developments in SEO, and obtain feedback from you on how we can improve our partnership.
- Adjust to shifting business priorities and resources
- Evaluate the effectiveness of our strategy in light of performance and new developments
- Share feedback to improve our partnership
3. Roadmap (Re-prioritize)
We update your SEO roadmap according to the takeaways from our Quarterly Feedback Meeting and forge ahead with sharpened focus.
- Improve workflows
- Double down on effective tactics and abandon fruitless ones
- Shift our planned work for the upcoming three months
How We Build High-Performing Partnerships
1-month commitment
Strategy Development Phase
We prove our value before you commit to hiring us on retainer. We begin our work together with a 1-month strategy development project. It’s our chance to show you what we can do and to earn your buy-in. Then, with the strategy in hand, you can be confident in your decision to partner with us long-term.
- Onboarding
- Stakeholder interviews
- Auditing
- Performance analysis
- Competitive research
- Forecasting
- Roadmap creation
- Strategy presentation
Annual commitment with 60-day terms
Managed Ecommerce SEO Services
Driving ROI and cultivating a trusted partnership is our client retention strategy. Not long-term contracts. We work collaboratively, relying on strong communication and transparency, so that you understand what we’re doing and why.
- Roadmap implementation & high-impact consulting
- Technical & on-page SEO
- Product feed optimization
- Content production
- Resource planning
- Always-on reporting
- Bi-weekly meetings
- Quarterly feedback meeting
Pricing
We’re transparent with our pricing, like we are with everything else. We’d love to chat with you about the return you can expect from this investment. Get started with a 30-minute introductory call.
Managed SEO & SEM Services
For ecommerce co.’s wanting high-growth, holistic SEO & SEM
Starting at
$10,000
/mo
12-Month Commitment
Managed SEO Services
For ecommerce co.’s wanting true SEO expertise
Starting at
$5,000
/mo
12-Month Commitment
Content Production Add-On
For ecommerce co.’s wanting conversion-driving content
Starting at
$2,500
/mo
Retainer Required
“During our first conversation, it became pretty clear to me they knew what they were doing. It was clear to me that they had integrity.”
- Jeff Taxdahl, CEO, Thread Logic
Some Of Our Best
Griffin Roer
Founder & CEO
Dave Sewich
Sr. Manager, SEO & Operations
Tatiana Hasbargen
Manager, Paid Search
Skye Sonnega
Manager, SEOFrequently Asked Questions
These are list of questions that come up most often. If you’re not seeing what you need, please reach out. Our friendly team will be quick to answer any questions you have.
You’ve heard agencies claim ecommerce SEO expertise before but found that they couldn’t back it up. Uproer actually has the chops. Search isn’t something we do, it’s all that we do.
Before starting Uproer, our Founder & CEO, Griffin Roer, honed his expertise doing SEO for Fortune 500 retailers. With a background in managing complex SEO strategies across global teams, Griffin saw the opportunity to start an agency to serve middle-market ecommerce companies that would benefit immensely from his SEO expertise. From its inception in 2017, Uproer has specialized in ecommerce SEO.
Over the years, we’ve had the privilege of partnering with dozens of ecommerce companies who previously worked with agencies that claimed ecommerce expertise but could not back it up. Uproer’s approach is built to serve ecommerce businesses and our team is trained to develop industry-leading ecommerce SEO skills.
Yes, and if you fall into this category, we believe you shouldn’t consider any agency that doesn’t have strong experience in this area. Large ecommerce websites require deep expertise in crawling, indexing, rendering, structured data, and product feed management. Above all else, your SEO team needs experience driving optimizations at scale, and that’s what you’ll get with Uproer.
Our team has worked with some of the US’s largest retail brands whose websites are composed of hundreds of thousands to millions of web pages. This experienced has spanned popular ecommerce CMS's - like, Shopify, Magento, Woocommerce, BigCommerce, Salesforce Commerce Cloud, Oracle Commerce Cloud, and OpenCart - and custom ecommerce builds.
Time and time again, we help ecommerce companies solve business challenges that allow them to unlock SEO growth that drives incremental revenue & ROI.
You don’t want to get left behind. With Uproer, you won’t.
Google and other search engines are rapidly testing and deploying changes to their user experience to compete with Amazon. As a result, search engine results pages (SERPs) for ecommerce queries change frequently and the effectiveness of SEO tactics to earn visibility changes with them. It’s our job to monitor these changes, understand their implications, and advise you on how we’re adapting to them.
Here’s how we do that:
- We work with dozens of ecommerce clients at any given time. This gives us real data with which to analyze what’s working and what’s not.
- As a small & nimble agency, we’re equipped to quickly adjust our clients’ SEO roadmaps to focus our efforts on the tactics that are most effective in driving results.
- We host internal SEO training seminars & knowledge-share sessions to stay up-to-date on effective ecommerce SEO tactics
- We attend (and occasionally speak at) the industry’s top SEO conferences - like BrightonSEO, Mozcon, and WTSFest - to keep our knowledge on the bleeding edge
- We’re members of several SEO communities - like, Women in Tech SEO, The SEO Community, and MnSearch - to tap into industry expertise outside of our walls
No. We stay true to our niche in search marketing. In all of our engagements, we work in close coordination with our clients’ internal or external design & development resources. If today you don’t have reliable resources in those areas, we can recommend fantastic partners that we’ve had experience working with.
SEO is a long-term growth channel, but that doesn’t mean results should take a long time to see.
This main reason why many ecommerce companies see a big lag between efforts & results is due to poor prioritization of SEO initiatives. Our Strategy Development Phase is designed to identify opportunities for near-term wins that we can pursue while we also make progress on longer-term growth initiatives.
Results, of course, vary depending on where you’re starting from. But, we most often see increases in our leading indicator KPIs - like, traffic, keyword rankings, and impressions - within the first 3 months of our Managed Ecommerce SEO Services. This pace gives us confidence that we'll see meaningful year-over-year sales growth from SEO in the 3 to 6 month range.
There are search-specific factors that may affect that near-term timeline that are beyond any agency’s control. Like, search engine algorithm updates impacting SEO performance. Our strategies are intended to drive long-term, sustainable performance so any short-term obstacles end up being blips along our path to growth.
A huge benefit of partnering with a small, specialized agency is that the team you meet during the proposal stage is the same team you'll work with once the engagement gets underway.
All client engagements are led by at least one senior member of our team. They are supported by 1 to 3 Analysts who keep tasks humming.
It’s also worth mentioning that we do not have dedicated account or project managers who sit between the clients and the subject matter experts who are responsible for the work. Instead, our clients work directly with the people who are setting the strategy and executing it. In this structure, we find that communication is more effective and the work gets done faster.
Onboarding is a critical step in our 1-month Strategy Development phase and where we ask for your active participation. We’ll ask you to come to the onboarding meeting prepared to share your goals, bring us up to speed on past performance, educate us on your audience & competition, and enlighten us as to the challenges you’ve faced in search marketing, among other discussion topics. We have have interest in scheduling follow-up conversations with other stakeholders in your organization that we’ll ask you to help coordinate. There will also be practical requests like gaining access to your media and measurement accounts.
Mid-way through the Strategy Development phase, we’ll schedule a check-in meeting. You won’t need to prepare anything ahead of time. This meeting is our opportunity to share our initial findings and strategic direction. We’ll be interested in getting your feedback so we can focus our efforts in the right areas for the remainder of the project. Our final meeting during the Strategy Development phase will be the presentation meeting.
Throughout the project, questions may come up that we’ll compile and send your way. We ask that you be prompt in your reply so that we can stick to the 1-month timeline.
As we move out of the Strategy Development phase and into our ongoing retainer, we’ll schedule bi-weekly, 30-minute meetings. Our objectives for these meetings is to build two-way accountability to keep tasks on track, share data-driven insights that may influence us to pivot our strategy, and to keep all parties aligned on our strategic priorities.
Here’s how our time is spent in a typical 30-minute meeting:
5 Minutes: Get business updates from client
5 Minutes: Share performance insights
15 Minutes: Discuss in-flight strategic initiatives and recent learnings that may influence a course adjustment
5 Minutes: Align on in-progress and upcoming tasks
From the time our contract is signed, we can usually get kicked off within 2 to 3 weeks. We’ll be sure to bring a proposed start date to our proposal meeting so you know how soon we can begin our work together.
The Strategy Development phase, our first month working together, is under its own SOW. Signing on for that project does not obligate you to work with us beyond it. The Strategy Development phase is your opportunity to receive a clear strategy and gauge how well we work together before committing to an ongoing engagement.
Under our ongoing retainer, we ask for an annual commitment with 60 day terms. This is to make sure we’re working with clients who are committed to driving long-term SEO & SEM growth.
