SEO Services for the Firearms & Ammo Industry

Since 2018, we've partnered with firearms companies to drive SEO growth. This experience has not only given us deep industry knowledge, but has allowed us to hone a process that time and time again delivers SEO success. Few SEO agencies can match both the hands-on experience we've gained and the results we've delivered for gun companies, ammo manufacturers, hunting brands and others in the firearms space.

Yes, and if you fall into this category, we believe you shouldn’t consider any agency that doesn’t have strong experience in this area.

Before starting Uproer, our Founder & CEO, Griffin Roer, honed his expertise doing SEO for Fortune 500 retailers. With a background in managing complex ecommerce SEO strategies across global teams, Griffin saw the opportunity to start an agency to serve middle-market ecommerce companies that would benefit immensely from his SEO expertise. From its inception in 2017, Uproer has specialized in ecommerce SEO.

Over the years, we've partnered with many firearms companies that sell online. We're practiced in the unique challenges and opportunities that ecommerce-driven firearms companies face.

No. We stay true to our niche in search marketing.

In all of our engagements, we work in close coordination with our clients’ internal or external design & development resources. If today you don’t have reliable resources in those areas, we can recommend fantastic partners that we’ve had experience working with.

SEO is a long-term growth channel, but that doesn’t mean results should take a long time to see.

This main reason why many ecommerce companies see a big lag between efforts & results is due to poor prioritization of SEO initiatives. Our Strategy Development Phase is designed to identify opportunities for near-term wins that we can pursue while we also make progress on longer-term growth initiatives.

Results, of course, vary depending on where you’re starting from. But, we most often see increases in our leading indicator KPIs - like, traffic, keyword rankings, and impressions - within the first 3 months of our Managed SEO Services. This pace gives us confidence that we'll see meaningful year-over-year sales growth from SEO in the 3 to 6 month range.

There are search-specific factors that may affect that near-term timeline that are beyond any agency’s control. Like, search engine algorithm updates impacting SEO performance. Our strategies are intended to drive long-term, sustainable performance so any short-term obstacles end up being blips along our path to growth.

A huge benefit of partnering with a small, specialized agency is that the team you meet during the proposal stage is the same team you'll work with once the engagement gets underway.

All client engagements are led by at least one senior member of our team. They are supported by 1 to 3 Analysts who keep tasks humming.

It’s also worth mentioning that we do not have dedicated account or project managers who sit between the clients and the subject matter experts who are responsible for the work. Instead, our clients work directly with the people who are setting the strategy and executing it. In this structure, we find that communication is more effective and the work gets done faster.

Onboarding is a critical step in our 1-month Strategy Development phase and where we ask for your active participation. We’ll ask you to come to the onboarding meeting prepared to share your goals, bring us up to speed on past performance, educate us on your audience & competition, and enlighten us as to the challenges you’ve faced in search marketing, among other discussion topics. We have have interest in scheduling follow-up conversations with other stakeholders in your organization that we’ll ask you to help coordinate. There will also be practical requests like gaining access to your media and measurement accounts.

Mid-way through the Strategy Development phase, we’ll schedule a check-in meeting. You won’t need to prepare anything ahead of time. This meeting is our opportunity to share our initial findings and strategic direction. We’ll be interested in getting your feedback so we can focus our efforts in the right areas for the remainder of the project. Our final meeting during the Strategy Development phase will be the presentation meeting.

Throughout the project, questions may come up that we’ll compile and send your way. We ask that you be prompt in your reply so that we can stick to the 1-month timeline.

As we move out of the Strategy Development phase and into our ongoing retainer, we’ll schedule bi-weekly, 30-minute meetings. Our objectives for these meetings is to build two-way accountability to keep tasks on track, share data-driven insights that may influence us to pivot our strategy, and to keep all parties aligned on our strategic priorities.

Here’s how our time is spent in a typical 30-minute meeting:

5 Minutes: Get business updates from client

5 Minutes: Share performance insights

15 Minutes: Discuss in-flight strategic initiatives and recent learnings that may influence a course adjustment

5 Minutes: Align on in-progress and upcoming tasks

From the time our contract is signed, we can usually get kicked off within 2 to 3 weeks. We’ll be sure to bring a proposed start date to our proposal meeting so you know how soon we can begin our work together.

The Strategy Development phase, our first month working together, is under its own SOW. Signing on for that project does not obligate you to work with us beyond it. The Strategy Development phase is your opportunity to receive a clear strategy and gauge how well we work together before committing to an ongoing engagement.

Under our ongoing retainer, we ask for an annual commitment with 60 day terms. This is to make sure we’re working with clients who are committed to driving long-term SEO & SEM growth.