MGWM

GEO services from the AI SEO agency

Enter the Age of AI Search

The way people search is changing fast. As generative AI models and answer engines redefine how users discover brands, it’s easy to feel lost in the hype. That’s where we come in. Uproer’s GEO services help you confidently navigate this shift, ensuring your brand doesn’t fall behind.

  • Gain a competitive edge in LLMs and AI placements
  • Drive measurable results from AI search experiences
  • Protect & grow your brand in the future of search
aeo services for chatgpt, gemini, copilot and perplexity
sparkle in pink logo
pf logo

AI Search is happening now

Your Competitors Won’t Wait for the Future. Why Should You?

You’re not alone in wondering how to make your brand visible in AI-driven search. GEO and AEO are new (there's not even consensus on what we're calling it!), uncharted territories, and it’s hard to know where to invest without clarity or a proven roadmap. 

But this disruption also creates an unprecedented opportunity to outpace competitors who hesitate.

When you partner with Uproer, you’ll gain a clear, strategic approach to earning visibility in AI search, backed by our North Star Search Strategy™ and proven SEO expertise.

  • Earn visibility in AI-driven search experiences
  • Build an adaptable GEO strategy
  • See measurable impact from LLM traffic and visibility
  • Future-proof your brand for AI disruption

Uproer

How We Got Uproer Recommended in ChatGPT,  Perplexity & AI Overviews

As AI answer engines take a larger role in influencing buying decisions, being visible in those platforms has become a new frontier in search.

At Uproer, we decided to experiment and answer a big question: Can we get our agency recommended by ChatGPT and other LLMs for a competitive, regulated niche?

GEO Services that Make an Impact

Our AI SEO services combine deep research, content strategy, and technical optimization to help your brand earn placement in generative engines like ChatGPT, Gemini, Perplexity, and beyond. Here’s how we deliver results.

Gain a competitive advantage

Right now, your competitors are figuring out how to rank in the AI era of search. Brands that act early will capture visibility that compounds over time. We’ll position your brand as a trusted authority in AI models.

  • AI search landscape auditing
  • Technical optimizations to increase LLM discovery

Increase conversions from LLMs

If you’re not discoverable in AI-driven interfaces, you’re missing out on high-intent users. We’ll ensure your brand is present when users ask AI for buying advice or solutions.

  • Optimize content for LLM training signals
  • Develop answer-focused content designed to trigger AI inclusion
  • Track & improve with AI Search analytics

Dominate GEO + SEO

AI search is the new front page of the internet. Without a strategy, your brand risks invisibility. With Uproer, you’ll strengthen your digital presence across both traditional and AI-driven search environments.

  • Align GEO with your SEO & SEM strategy
  • Increase signals of brand authority

You need the right GEO agency

Is Uproer a good fit for you?

We’re not for everyone. Selectivity is how we put our clients and ourselves in a position to succeed. Here’s who we work best with:

How we deliver AI search results

Discover the Uproer Way

Win in AI with your North Star GEO Strategy

Invest in the right approach

When we talk to prospective clients, we always get the same three questions:

  • What will Uproer actually do for us?
  • What return will we get for our investment?
  • Is Uproer the right partner for us?

Sick of signing a 12-month agreement to get the answers? You should be. We've designed our process to get you answers up front.

To create a winning GEO strategy, we need to first understand your business, your goals, and what a successful agency partnership looks like to you.

  • Conduct onboarding & stakeholder interviews
  • Get account access & brand assets
  • Form hypotheses for key AEO initiatives

Next, we deep dive into our audits & analyses to uncover what's holding back your LLM performance and identify high-priority tactics to pursue. 

  • Conduct comprehensive  auditing, LLM research & competitive analysis
  • Establish the GEO initiatives that will be critical for achieving your goals
  • Define coherent recommendations
  • Forecast your AEO growth opportunity

Finally, we do the critical work of prioritizing GEO initiatives and recommendations to create your roadmap. Equally as important is de-prioritizing AI SEO opportunities that won't move the needle where it matters to you. Driving meaningful performance requires focus.

  • Prioritize GEO recommendations
  • Build your outcome-driven roadmap
  • Assign ownership for tasks
  • Present your GEO strategy to you
north star search strategy for geo, aeo and llms

Bring your AI SEO roadmap to life

Activate Your GEO Strategy 

With your strategy in hand, it's time to implement it. We operate as an extension of your team to activate recommendations, overcome obstacles, and measure the performance of our efforts.

We're not only your AI Search experts, we're your high-impact consultants helping you establish a best-in-class GEO practice.

Here's where the rubber meets the road. Whether it's building out new campaigns, adjusting bid strategies, or improving your product feed, we're working hand-in-hand with you to get your SEM roadmap implemented.

  • Get sh*t done
  • Meet bi-weekly to discuss performance and work in progress
  • Measure results and recommend appropriate strategic shifts

It's not enough to commit to doing GEO. You must adapt your strategy as the landscape changes (which it does frequently). Every three months, we host a Quarterly Feedback Meeting to discuss your business priorities, consider new developments in the AI & LLM space, and obtain feedback from you on how we can improve our partnership.

  • Adjust to shifting business priorities and resources
  • Evaluate the effectiveness of our strategy in light of performance and new developments
  • Share feedback to improve our partnership

We update your GEO roadmap according to the takeaways from our Quarterly Feedback Meeting and forge ahead with a sharpened focus.

  • Improve workflows
  • Double down on effective tactics and abandon fruitless ones 
  • Shift our planned work for the upcoming three months
 
Then, it's back to Step 1.

How We Build High-Performing Partnerships

1-month commitment

North Star GEO Strategy™

We prove our value before you commit to hiring us on retainer. We begin our work together with a 1-month strategy development project. It’s our chance to show you what we can do and to earn your buy-in. Then, with the strategy in hand, you can be confident in your decision to partner with us long-term.

Annual commitment with 60-day terms

Managed GEO / AEO Services

Driving ROI and cultivating a trusted partnership is our client retention strategy. Not long-term contracts. We work collaboratively, relying on strong communication and transparency, so that you understand what we’re doing and why.

Pricing

We’re transparent with our pricing, like we are with everything else. We’d love to chat with you about the return you can expect from this investment. Get started with a 30-minute introductory call.

Managed GEO, SEO & SEM Services

For those wanting high-growth, holistic search

Starting at

$10,000

/mo

12-Month Commitment

Managed GEO Services

For those wanting true AI expertise

Starting at

$5,000

/mo

12-Month Commitment

Content Production Add-On

For ecommerce co.’s wanting conversion-driving content

Starting at

$2,500

/mo

Retainer Required

“During our first conversation, it became pretty clear to me they knew what they were doing. It was clear to me that they had integrity.”

Some Of Our Best

griffin roer

Griffin Roer

Founder & CEO
dave sewich

Dave Sewich

Sr. Manager, SEO & Operations
tatiana hasbargen

Tatiana Hasbargen

Manager, Paid Search
skye sonnega

Skye Sonnega

Manager, SEO

Frequently Asked Questions

These are list of questions that come up most often. If you’re not seeing what you need, please reach out. Our friendly team will be quick to answer any questions you have.

Search is in our DNA. Since our founding in 2017, Uproer has been niched down as a search marketing agency, honing our focus on implementing performance-driven SEO & SEM strategies.

We're not new to this space. We're not cashing in on the AI gold rush. We're following this natural evolution of search into the AI space and bringing our search expertise with us. 

GEO and AEO effectively speak to the same thing - optimizing for your presence in generative AI responses. Because this space is so new, the industry hasn't yet settled on a consensus for what to call it.

Foundationally, AEO & GEO share a lot of overlap with traditional SEO. LLMs must be able to discover, crawl and parse your content for inclusion in AI responses - similar to how search engines interact with your content to feature it in search results.

Even in the early days of LLMs, it's clear that you can't be successful in GEO and AEO without strong SEO. But, there are differences and nuances to how these technologies serve up answers:

  • LLMs appear to rely more heavily on authority signals than search engines
  • LLMs deliver more personalized responses, creating greater variability in how often you're able to show up
  • LLMs often rely on training data to deliver responses, which updates infrequently. However, when LLMs search the web, their responses have considerable overlap with traditional search results

Yes. Optimizing for AI answer engines often reinforces SEO fundamentals - structured data, topical authority, and content quality - which benefits both traditional and AI-driven search visibility.

We optimize for major AI-driven interfaces, including ChatGPT, Perplexity, Gemini, and Bing Copilot, while also future-proofing for upcoming LLM integrations.

A huge benefit of partnering with a small, specialized agency is that the team you meet during the proposal stage is the same team you'll work with once the engagement gets underway.

All client engagements are led by at least one senior member of our team. They are supported by 1 to 3 Analysts who keep tasks humming.

It’s also worth mentioning that we do not have dedicated account or project managers who sit between the clients and the subject matter experts who are responsible for the work. Instead, our clients work directly with the people who are setting the strategy and executing it. In this structure, we find that communication is more effective and the work gets done faster.

Onboarding is a critical step in our 1-month Strategy Development phase and where we ask for your active participation. We’ll ask you to come to the onboarding meeting prepared to share your goals, bring us up to speed on past performance, educate us on your audience & competition, and enlighten us as to the challenges you’ve faced in search marketing, among other discussion topics. We have have interest in scheduling follow-up conversations with other stakeholders in your organization that we’ll ask you to help coordinate. There will also be practical requests like gaining access to your media and measurement accounts.

Mid-way through the Strategy Development phase, we’ll schedule a check-in meeting. You won’t need to prepare anything ahead of time. This meeting is our opportunity to share our initial findings and strategic direction. We’ll be interested in getting your feedback so we can focus our efforts in the right areas for the remainder of the project. Our final meeting during the Strategy Development phase will be the presentation meeting.

Throughout the project, questions may come up that we’ll compile and send your way. We ask that you be prompt in your reply so that we can stick to the 1-month timeline.

As we move out of the Strategy Development phase and into our ongoing retainer, we’ll schedule bi-weekly, 30-minute meetings. Our objectives for these meetings is to build two-way accountability to keep tasks on track, share data-driven insights that may influence us to pivot our strategy, and to keep all parties aligned on our strategic priorities.

Here’s how our time is spent in a typical 30-minute meeting:

5 Minutes: Get business updates from client

5 Minutes: Share performance insights

15 Minutes: Discuss in-flight strategic initiatives and recent learnings that may influence a course adjustment

5 Minutes: Align on in-progress and upcoming tasks

From the time our contract is signed, we can usually get kicked off within 2 to 3 weeks. We’ll be sure to bring a proposed start date to our proposal meeting so you know how soon we can begin our work together.

The Strategy Development phase, our first month working together, is under its own SOW. Signing on for that project does not obligate you to work with us beyond it. The Strategy Development phase is your opportunity to receive a clear strategy and gauge how well we work together before committing to an ongoing engagement.

Under our ongoing retainer, we ask for an annual commitment with 60 day terms. This is to make sure we’re working with clients who are committed to driving long-term SEO & SEM growth.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.

Director of Operations

Dave Sewich

dave sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Manager, Paid Search

Tatiana Hasbargen

tatiana hasbargen

Tatiana was exposed to search marketing in college and quickly became interested in Paid Search. Uproer caught her interest as an agency that gives each client the same priority and creativity needed to develop a cohesive strategy.

When she’s not wearing her marketing hat, Tatiana loves to spend as much time as she can outside. In the winter, she enjoys walking, snowboarding, snowshoeing, and reading as much as possible.

Tatiana’s DiSC style is CD. Her approach to life and work boils down to a good balance of logical, rational problem-solving, honesty, and skepticism. She’s not afraid to take on a challenge or challenge the status quo. Especially if it means generating better results and improving efficiencies. While she loves to take deep dives into projects alone, she is energized by working with and supporting others however she can.

Manager, SEO

Skye Sonnega

skye sonnega

Skye got her start in SEO and digital marketing while interning for a sustainable bamboo toilet paper company during the toilet paper shortage of 2020. Skye is from Northfield, MN, and graduated from St. Olaf College in 2021. At Uproer, she pioneered the SEO Analyst + Copywriter position and is the company’s first internal copywriter.

Outside of work, Skye enjoys painting, drawing, making curated Spotify playlists, and anything that involves snow and a pair of skis.

Skye’s DiSC style is S, and she’s also a Virgo, ENFJ! Skye is energized by collaboration and harmonious team environments. Her empathetic work style shows through making an effort to help everyone feel heard and included. She’ll have your back if you need extra support on a project and finds joy in creating helpful systems and procedures for both internal and client-related projects. Skye is motivated by taking action, and once a project is in place, she’ll see it through to the end.

MGWM