Meet your next ecommerce SEM agency
Convert Clicks into Customers
Competition for clicks is putting pressure on your sales & ROAS. The old approach isn’t working anymore. You need a fresh strategy and a team of ecommerce SEM experts to implement it. If that’s you, we’d love to chat.
- You want an agency with true ecommerce SEM expertise
- You care about profitably increasing sales
- You want a partner that gives a sh*t
You're probably wondering...
"How is this ecommerce SEM agency any different from our last?"
We get it. You’re fed up. Your prior agency dropped too many balls and didn't align their work with your goals.
- You’d kill for an accountable, trustworthy partner
- You don’t want task rabbits, you want fresh ideas for growth
- You want a strategic roadmap that reflects your goals
What you’ve experienced is The Shitty Agency Problem and we’re acutely aware of it. In fact, we’re on a mission to solve it. Here’s how:
- We believe that relationships drive results
- We drive a true bottom-line impact
- You get true SEM experts who become part of your team
“They really understand the business beyond just doing search for us. They know our mission, they know our people.”
- Tim Murphy, CEO, Branch Basics
You need the right ecommerce SEM agency
Is Uproer a good fit for you?
We’re not for everyone. Selectivity is how we put our clients and ourselves in a position to succeed. Here’s who we work best with:
- Ecommerce marketing teams that like to move quickly
- Trusted brands doing $10+ million in annual revenue
- Marketing leaders who know relationships are key to results
Ecommerce SEM Services that Drive Sales
CPCs, impressions, and ROAS aren’t your bottom-line KPIs. Your SEM investment needs to drive sales and acquire new customers profitably. That’s what we do.
Structure for success
The advent of machine learning and AI-powered ad campaigns has made strategic planning and human oversight more important than ever.
- Comprehensive account audits
- Budget & performance forecasting
- First-party audiences, advanced scripts & reporting insights
Grow the funnel
You must be present to win. Reach potential customers as they close in on a purchase decision.
- Dialed-in Search & Standard Shopping campaigns
- Funnel expansion with Performance Max, Video & Display
- Platform expansion with Google, Bing & other search engines
Increase sales & ROI
How much of your spend is unproductive? We are all over your campaign performance to uncover optimizations, close competitive gaps, and stop wasted spend.
- Continuous performance optimization
- Always-on testing & experimentation
- Product feed optimization
Branch Basics
How Branch Basics grew SEO & SEM revenue by 84% in 12 months
Branch Basics sells a non-toxic home cleaning concentrate. At the start, their paid search presence was nonexistent. Uproer was able to significantly increase paid search revenue in the span of 12 months.
How we deliver results
Discover the Uproer Way
Outcome-driven strategy, not checklists
Invest in the right approach
When we talk to prospective clients, we always get the same three questions:
- What will Uproer actually do for us?
- What return will we get for our investment?
- Is Uproer the right partner for us?
Sick of signing a 12-month agreement to get the answers? You should be. We've designed our process to get you answers up front.
Our Ecommerce Paid Search Process
Month 1: Strategy Development Phase
We start with a no-strings-attached Strategy Development Phase to give you the plan, the growth targets we're aiming to achieve, and the confidence that we're the right partner for you.
Once you’re equipped with this vital information, only then do we seek the green light for your Managed Ecommerce SEM Services.
1. Discover
To create a winning ecommerce SEM strategy, we need to first understand your business, your goals, and what a successful agency partnership looks like to you.
- Conduct onboarding & stakeholder interviews
- Get account access & brand assets
- Form hypotheses for key SEM initiatives
2. Design
Next, we deep dive into our audits & analyses to uncover what's holding back your Paid Search performance and identify high-priority tactics to pursue.
- Conduct comprehensive SEM auditing, keyword research & competitive analysis
- Establish the SEM initiatives that will be critical for achieving your goals
- Define coherent SEM recommendations
- Forecast your SEM growth opportunity
3. Roadmap
Finally, we do the critical work of prioritizing SEM initiatives and recommendations to create your roadmap. Equally as important is de-prioritizing SEM opportunities that won't move the needle where it matters to you. Driving meaningful SEM performance requires focus.
- Prioritize SEM recommendations
- Build your outcome-driven SEM roadmap
- Assign ownership for SEM tasks
- Present your SEM strategy to you
Month 2 & Beyond: Managed Ecommerce SEM Services
Then, we bring your outcome-driven strategy to life. We operate as an extension of your team to implement recommendations, overcome obstacles, and measure the performance of our efforts. We're not only your ecommerce SEM experts, we're your high-impact consultants helping you establish a best-in-class SEM practice.
1. Implement
Here's where the rubber meets the road. Whether it's building out new campaigns, adjusting bid strategies, or improving your product feed, we're working hand-in-hand with you to get your SEM roadmap implemented.
- Get sh*t done
- Meet bi-weekly to discuss performance and work in progress
- Measure results and recommend appropriate strategic shifts
2. Adjust
It's not enough to commit to doing Paid Search. You must adapt your strategy as the landscape changes (which it does frequently). Every three months, we host a Quarterly Feedback Meeting to discuss your business priorities, consider new developments in SEM, and obtain feedback from you on how we can improve our partnership.
- Adjust to shifting business priorities and resources
- Evaluate the effectiveness of our strategy in light of performance and new developments
- Share feedback to improve our partnership
3. Roadmap (Re-prioritize)
We update your SEM roadmap according to the takeaways from our Quarterly Feedback Meeting and forge ahead with a sharpened focus.
- Improve workflows
- Double down on effective tactics and abandon fruitless ones
- Shift our planned work for the upcoming three months
How We Build High-Performing Partnerships
1-month commitment
Strategy Development Phase
We prove our value before you commit to hiring us on retainer. We begin our work together with a 1-month strategy development project. It’s our chance to show you what we can do and to earn your buy-in. Then, with the strategy in hand, you can be confident in your decision to partner with us long-term.
- Onboarding
- Stakeholder interviews
- Auditing
- Performance analysis
- Competitive research
- Forecasting
- Roadmap creation
- Strategy presentation
Annual commitment with 60-day terms
Managed Ecommerce SEM Services
Driving ROI and cultivating a trusted partnership is our client retention strategy. Not long-term contracts. We work collaboratively, relying on strong communication and transparency, so that you understand what we’re doing and why.
- Roadmap implementation & high-impact consulting
- Campaign performance optimization
- Product feed optimization
- Weekly keyword maintenance
- Resource planning
- Always-on reporting
- Bi-weekly meetings
- Quarterly feedback meeting
Pricing
We’re transparent with our pricing, like we are with everything else. We’d love to chat with you about the return you can expect from this investment. Get started with a 30-minute introductory call.
Managed SEO & SEM Services
For ecommerce co.’s wanting high-growth, holistic SEO & SEM
Starting at
$10,000
/mo
12-Month Commitment
Managed SEM Services
For ecommerce co.’s wanting true SEM expertise
Starting at
$5,000
/mo
12-Month Commitment
Content Production Add-On
For ecommerce co.’s wanting conversion-driving content
Starting at
$2,500
/mo
Retainer Required
“During our first conversation, it became pretty clear to me they knew what they were doing. It was clear to me that they had integrity.”
- Jeff Taxdahl, CEO, Thread Logic
Some Of Our Best
Griffin Roer
Founder & CEO
Dave Sewich
Sr. Manager, SEO & Operations
Tatiana Hasbargen
Manager, Paid Search
Skye Sonnega
Manager, SEOFrequently Asked Questions
These are list of questions that come up most often. If you’re not seeing what you need, please reach out. Our friendly team will be quick to answer any questions you have.
Time and time again, ecommerce companies make the mistake of partnering with agencies with Paid Search expertise but not ecommerce expertise. Ecommerce presents unique challenges and opportunities that will go unaddressed if you’re not working with a partner that isn’t specialized in this space.
Ecommerce is in our DNA. Before starting Uproer, our Founder & CEO, Griffin Roer, managed search marketing strategies for Fortune 500 retailers. He coordinated complex implementation roadmaps across global teams while developing deep expertise in ecommerce.
Since our founding in 2017, Uproer has been leveraging its ecommerce knowledge to develop and implement outcome-driven Paid Search strategies for middle-market ecommerce companies. Our team is composed of accountable industry-leading ecommerce SEM experts.
Yes, and if your ecommerce website carries thousands (or millions) of SKUs you shouldn’t consider partnering with any agency that can’t demonstrate its experience managing Paid Search programs for large product catalogs.
Setting Google Ads loose on your massive product catalog is a great way to flush money away and reach the false conclusion that it’s not profitable for your business.
Instead, you need a strategic approach that takes your priority products, profit margins, and advertising economics into account. In doing so, you’ll concentrate your media spend where there’s an opportunity to capture profit.
Yes. We know how to optimize product feeds for success, whether they're built using third-party software - like Feedonomics or DataFeedWatch - or managed manually. And, we don’t view this as an SEM-only initiative. The quality of your product feed also influences your ability to earn sales organically via free merchant listings. Frequently, we pull in our SEO experts to support product feed optimizations so that we reap both the Paid & Organic benefits.
Bidding on your own brand is hardly incremental. But, at times, it’s necessary to keep competitors from encroaching on the demand you’ve built. We always seek to minimize brand search spend while maximizing its return so that we can focus as much budget as possible on tactics that are more incremental for customer acquisition.
If we are spending on your brand, we always break out its performance from the performance of your non-brand spend. All too often, agencies disguise brand ROAS within their reporting in order to inflate your KPIs and create a false picture of performance. This is a classic “Shitty Agency” tactic that has no place in our business.
A huge benefit of partnering with a small, specialized agency is that the team you meet during the proposal stage is the same team you'll work with once the engagement gets underway.
All client engagements are led by at least one senior member of our team. They are supported by 1 to 3 Analysts who keep tasks humming.
It’s also worth mentioning that we do not have dedicated account or project managers who sit between the clients and the subject matter experts who are responsible for the work. Instead, our clients work directly with the people who are setting the strategy and executing it. In this structure, we find that communication is more effective and the work gets done faster.
Onboarding is a critical step in our 1-month Strategy Development phase and where we ask for your active participation. We’ll ask you to come to the onboarding meeting prepared to share your goals, bring us up to speed on past performance, educate us on your audience & competition, and enlighten us as to the challenges you’ve faced in search marketing, among other discussion topics. We have have interest in scheduling follow-up conversations with other stakeholders in your organization that we’ll ask you to help coordinate. There will also be practical requests like gaining access to your media and measurement accounts.
Mid-way through the Strategy Development phase, we’ll schedule a check-in meeting. You won’t need to prepare anything ahead of time. This meeting is our opportunity to share our initial findings and strategic direction. We’ll be interested in getting your feedback so we can focus our efforts in the right areas for the remainder of the project. Our final meeting during the Strategy Development phase will be the presentation meeting.
Throughout the project, questions may come up that we’ll compile and send your way. We ask that you be prompt in your reply so that we can stick to the 1-month timeline.
As we move out of the Strategy Development phase and into our ongoing retainer, we’ll schedule bi-weekly, 30-minute meetings. Our objectives for these meetings is to build two-way accountability to keep tasks on track, share data-driven insights that may influence us to pivot our strategy, and to keep all parties aligned on our strategic priorities.
Here’s how our time is spent in a typical 30-minute meeting:
5 Minutes: Get business updates from client
5 Minutes: Share performance insights
15 Minutes: Discuss in-flight strategic initiatives and recent learnings that may influence a course adjustment
5 Minutes: Align on in-progress and upcoming tasks
From the time our contract is signed, we can usually get kicked off within 2 to 3 weeks. We’ll be sure to bring a proposed start date to our proposal meeting so you know how soon we can begin our work together.
The Strategy Development phase, our first month working together, is under its own SOW. Signing on for that project does not obligate you to work with us beyond it. The Strategy Development phase is your opportunity to receive a clear strategy and gauge how well we work together before committing to an ongoing engagement.
Under our ongoing retainer, we ask for an annual commitment with 60 day terms. This is to make sure we’re working with clients who are committed to driving long-term SEO & SEM growth.
