5 Best Free Schema Markup Generators

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The importance of structured data continues to grow as Google invests in making search results more rich and visually compelling. Luckily, you can implement structured data on your website at no cost (and with little technical know-how).

Numerous SEO-related websites have developed free schema markup generators that do the hard work for you. All you need to do is enter the right information, then drop the corresponding code onto your website.

Here are the best free schema markup generators for you to use:

1. Schema Markup Generator by Merkle has a number of free SEO tools that you can leverage, but my favorite is their schema markup generator.

They offer schema markup for a number of applications, including:

  • Website information
  • Breadcrumb navigation
  • Articles
  • Product information
  • Local business
  • People
  • Events
  • Recipes
  • Job postings

They output the code in the easy-to-use JSON-LD format, which you can copy and paste into the appropriate section of your website. They also offer the microdata format if your project requires it.

2. Google’s Structured Data Helper & Data Highlighter

Google offers two tools for generating schema markup. The first is called the Structured Data Helper and is best used when creating schema markup on someone else’s behalf.

The tool allows you visually tag elements of your web page so that Google can generate the appropriate schema markup. When you’re done tagging, you can download the HTML and re-upload it to your website.

Google has a near-identical tool available in Google Search Console called Data Highlighter. If you have access to a website’s Search Console profile, then I suggest you go this route.

The main difference between these two variations of the tools is that Data Highlighter handles all of the behind-the-scenes work for you. Simply tag elements on the page and apply! As an added bonus, Google can apply the tags to all similar pages that you specify. This allows you to roll out schema markup on a large scale with relatively little effort.

If your website is built on WordPress (like mine), check out our post on the best SEO plugins. We recommend some great schema markup plugins to add to your website.

3. Schema App's JSON-LD Generator

This simple-to-use yet comprehensive schema markup tool helps you create JSON-LD code by selecting any of the hundreds of classes offered. Generate code as broad as "organization" or as specific as "gated residence community".

To use, select one of eight child types or use the dropdown to select one of hundreds of parent types.

Once you're done entering the information you want, simply copy and paste the code into your website. But don't forget to check your work on Google's Structured Data Testing Tool, first.

4.’s Generator

This tool is great for generating schema markup for local businesses. Pretty much every business type you can think of is available.

Use the left sidebar to select your business category, then fill in the fields to the right to output accurate markup in the JSON-LD format.

5. JSON-LD Generator by Hall Analysis

While it doesn’t include as many options as the schema markup generators created by Merkle and Schema App, this slimmed-down tool will get the job done for any basic schema markup need.

Generate JSON-LD code with this tool for the following schema markup applications:

  • Local business
  • Person
  • Product
  • Event
  • Organization
  • Website

There you have it! These 5 awesome schema markup generators will help you add the necessary structured data to your website. Don't forget the most important step afterwards: testing your code. Try these 4 free schema markup testers to make sure your data's good to go.

Griffin Roer

Griffin Roer

Griffin has spent more than a decade in the search engine marketing industry. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling and founded Uproer in May of 2017. He's also served as a board member for the Minnesota Search Engine Marketing Association.

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Dave Sewich

dave sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.