Drinkware Company

How a drinkware company grew organic revenue by 278% in one year

Uproer partners with a company that sells high-quality, insulated drinkware. Entering our engagement, their traffic was primarily branded. They were looking to expand their non-brand visibility and increase organic sales through SEO. Since partnering with Uproer, SEO has been a major driver of traffic and revenue.

Our SEO Strategy

Our engagement started in the height of the pandemic when more people were shopping online than ever before. We like to think of insulated drinkware as a commodity product, and before peak season hit (spring + summer), we wanted to make sure we were meeting customers where they searched. Our SEO strategy focused on improving non-brand visibility for ecommerce pages, while implementing a content strategy aimed to capture new audiences during the “learn” stage of the funnel.

  • Worked with the CX team to identify top customer FAQs for each collection and identified key FAQs from Google’s People Also Ask. 
  • Conducted keyword research to identify target non-brand keywords for each page. 
  • Wrote pieces of keyword-rich content answering customer FAQs and added them to the bottom of each collection.
  • Redirected a large number of thin, empty, and duplicate content pages. 
  • Added product and review schema to all product and collection pages. 
  • Optimized page titles and meta descriptions across the vast majority of pages on the site.
  • Created topic hubs that targeted the “learn” stage of the funnel including gifting ideas and drink recipes. 
  • Conducted quarterly ranking analyses to identify competitor content gaps. 
  • Implemented 4 content updates for existing content per month.

Organic traffic and revenue grew by over 200%

Entering the engagement, our client’s goal was to grow its organic visibility to support and drive sales. Through our content and optimization efforts, SEO has become a major driver of traffic & sales.

  • 216% YOY increase in organic users
  • 278% YOY increase in revenue
  • 183% YOY increase in blog traffic

Want to work with Uproer?

We like to start with a 30-minute introductory call to hear what you’re looking for and answer your questions about Uproer. If we gauge that we’re a fit, we’ll move forward with a proposal.

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Sr. Manager, SEO & Operations

Dave Sewich

Dave made an accidental foray into digital marketing after graduating from the University of Minnesota Duluth and hasn’t looked back. Having spent the first part of his marketing journey brand-side, he now works with the Uproer team to help clients realize their goals through the lens of search.

When not at work, you’ll find Dave staying active and living a healthy lifestyle, listening to podcasts, and enjoying live music. A Minnesotan born and raised, his favorite sport is hockey and he still finds time to skate once in a while.

Dave’s DiSC style is C. He enjoys getting things done deliberately and systematically without sacrificing speed and efficiency. When it comes to evaluating new ideas and plans, he prefers to take a logical approach, always sprinkling on a bit of healthy skepticism for good measure. At work, Dave’s happiest when he has a chance to dive deep into a single project for hours at a time. He loves contributing to Uproer and being a part of a supportive team but is most productive when working solo.

Founder & CEO

Griffin Roer

Griffin discovered SEO in 2012 during a self-taught web development course and hasn’t looked back. After years of working as an SEO consultant to some of the country’s largest retail and tech brands, Griffin pursued his entrepreneurial calling of starting an agency in May of 2017.

Outside of work, Griffin enjoys going to concerts and spending time with his wife, two kids, and four pets.

Griffin’s DiSC style is D. He’s driven to set and achieve goals quickly, which helps explain why he’s built his career in the fast-paced agency business. Griffin’s most valuable contributions to the workplace include his motivation to make progress, his tendency towards bold action, and his willingness to challenge assumptions.