How to Calculate the ROI of SEO
SEO doesn’t have to be a black box. Use our calculators to see how much value it brings to your business.
The SEO Keyword Value Calculator
Let’s say you want to rank for a particular keyword that has 1,000 searches per month. You look at the search results for that keyword and, based on the competition, you believe you can reasonably rank in the 3rd position. But, what is that worth to your business? Use this calculator to find out.
How Our Calculators Work
Check out the formulas below to see how these SEO calculators work. Or, use them to build your own!
The SEO ROI Calculator
Here’s how we calculate the return on your SEO investment.
Equation for ecommerce website
ROI = (Organic Traffic * Conversion Rate * Avg Order Value) / Cost of SEO
Equation for lead generation website
ROI = (Organic Traffic * Conversion Rate * Lead-to-Customer Rate * Customer LTV) / Cost of SEO
The Keyword Value Calculator
Here’s how we the revenue value of a keyword ranking.
Equation for ecommerce website
Revenue = Search Volume * Ranking Position Click-Through-Rate * Conversion Rate * Avg Order Value
Equation for lead generation website
Revenue = Search Volume * Ranking Position Click-Through-Rate * Conversion Rate * Lead-to-Customer Rate * Customer LTV
The Ranking Position Click-Through-Rate
Where you rank organically is the biggest determining factor for the share of traffic you can earn from a given keyword. Here are the values we use for click-through-rates (CTRs) at each of the top-10 ranking positions.
| Ranking Position | CTR |
|---|---|
| 1 | 28.3% |
| 2 | 18.4% |
| 3 | 12.7% |
| 4 | 7.5% |
| 5 | 4.7% |
| 6 | 3.1% |
| 7 | 2.2% |
| 8 | 1.7% |
| 9 | 1.2% |
| 10 | 1.0% |
Uproer was a huge help to my team at Get Healthy U. Their depth of SEO and online marketing knowledge has been extremely valuable. We’ve implemented many of his strategies and have seen measurable results. We will continue to work with Uproer to keep on top of SEO and best practices for online marketing.