How to Calculate the ROI of SEO 2018-03-12T02:06:56+00:00

How to Calculate the ROI of SEO

SEO doesn’t have to be a black box. Use our calculators to see how much value it brings to your business.

Choose your calculator

What do you want to calculate?

CALCULATE THE ROI OF YOUR SEO STRATEGY

CALCULATE THE VALUE OF A SPECIFIC KEYWORD

Know the value of SEO

The SEO ROI Calculator

You spend money and resources on SEO (or maybe you’re about to), but you have no idea what value it’s bringing to your business. Use the calculator below to better understand the return on your SEO investment.

Know what a ranking is worth

The SEO Keyword Value Calculator

Let’s say you want to rank for a particular keyword that has 1,000 searches per month. You look at the search results for that keyword and, based on the competition, you believe you can reasonably rank in the 3rd position. But, what is that worth to your business? Use this calculator to find out.

Know the equation

How Our Calculators Work

Check out the formulas below to see how these SEO calculators work. Or, use them to build your own!

The SEO ROI Calculator

Here’s how we calculate the return on your SEO investment.

Equation for ecommerce website

ROI = (Organic Traffic * Conversion Rate * Avg Order Value) / Cost of SEO

Equation for lead generation website

ROI = (Organic Traffic * Conversion Rate * Lead-to-Customer Rate * Customer LTV) / Cost of SEO

The Keyword Value Calculator

Here’s how we the revenue value of a keyword ranking.

Equation for ecommerce website

Revenue = Search Volume * Ranking Position Click-Through-Rate * Conversion Rate * Avg Order Value

Equation for lead generation website

Revenue = Search Volume * Ranking Position Click-Through-Rate * Conversion Rate * Lead-to-Customer Rate * Customer LTV

The Ranking Position Click-Through-Rate

Where you rank organically is the biggest determining factor for the share of traffic you can earn from a given keyword. Here are the values we use for click-through-rates (CTRs) at each of the top-10 ranking positions.

Ranking Position CTR
1 28.3%
2 18.4%
3 12.7%
4 7.5%
5 4.7%
6 3.1%
7 2.2%
8 1.7%
9 1.2%
10 1.0%

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chris freytag ghu

Uproer was a huge help to my team at Get Healthy U. Their depth of SEO and online marketing knowledge has been extremely valuable. We’ve implemented many of his strategies and have seen measurable results. We will continue to work with Uproer to keep on top of SEO and best practices for online marketing.

Chris Freytag, Get Healthy U