CPG Food Brand
How a CPG brand’s monthly blog traffic went from 0 to 12.5k in 15 months
This CPG brand is a well-known producer of organic foods and is found in grocery stores across the country. Despite their brand recognition, they had relatively little organic traffic to their website, particularly the blog. Since starting their SEO program in October 2021, we’ve been able to grow organic blog traffic by over 30x. Now, the blog is one of the site’s main drivers of organic traffic.
Our SEO Strategy
Organic food is a competitive vertical with no shortage of brands vying for customers’ attention. The challenge of earning brand loyalty and driving new customer acquisition created an opportunity for the blog to capture more non-brand visibility. Our SEO strategy focused on reaching the brand’s audience earlier in the conversion path by ranking for non-brand keywords relevant to the various stages of the buyer journey. This content would reach beyond users who were already ready to purchase, positioning the brand in front of a larger audience of potential customers in the consideration phase.
We created content that answered their audience's questions about organic food- Targeted informational keywords related to audiences’ interests and brand’s positioning
- Used input from subject matter experts to produce trustworthy, authoritative content
- Incorporated product mentions where appropriate to guide users toward converting
We leveraged existing recipe content to create roundup articles- Targeted new, high-volume keywords by creating themed roundups of existing recipes
- Used a hub and spoke framework to organize and plan target keywords
We targeted each of the brand’s core audiences throughout the funnel- Published content mapped to each of the identified stages of the buyer journey
- Included calls-to-action to encourage readers to become customers
Increased brand awareness and engagement with +3,144% organic traffic growth
Since starting our SEO content efforts in the fall of 2021, the client has seen rapid and sustained growth in organic traffic to the blog. Not only has the content captured tens of thousands of readers, it’s also been repurposed effectively for social media and email campaigns.
- +3,144% YOY increase in organic users
- +769 top 10 keyword rankings
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