Searchlite – Google's E-E-A-T, The Cost of SEO, & More
This month’s Searchlite intro was written by Content Specialist, Brenna Miles Hi, y’all! How’s 2023 treating all you wonderful search people so far? We’re doing swell, thanks for asking! But really, we’re excited for what the next eleven months will bring, not only for our team but for this industry we get to be a […]
How We Set Up Copywriters For Success
Effective communication with your copywriter is crucial for the success of any project. It's important to establish clear expectations and guidelines from the start to avoid any misunderstandings or miscommunications down the line. Through scheduled meetings, detailed content briefs, and more, we help set our copywriters (and ourselves!) up for success. This helps us create […]
How We Gain Valuable Insights From Stakeholder Interviews
Stakeholder interviews are a crucial part of our strategy design process at Uproer, as they help us understand the needs, motivations, and goals of the people we will be partnering with for the foreseeable future. Stakeholder interviews should be conducted as early as possible in the strategy development phase to give the strategist ample time […]
Best of Uproer 2022 + 2023 Predictions
This month's Searchlite intro written by Sr. SEO Analyst, Skye Sonnega Happy New Year! We hope your holiday season was filled with some time away from the computer with family and friends. Mine was spent enjoying the new snow on the ski hills and eating too many of my mom's holiday cookies. 2022 was a great […]
How We Document & Apply Content Feedback
The process of documenting and applying feedback is a core part of a content strategy. The more complex a content workflow becomes, the more likely it is that feedback gets lost in the process. If feedback isn't applied, this can lead to inconsistencies across articles and confusion among writers and clients. Not too long ago, […]
Our Guide to Vetting & Hiring Killer Copywriters
If your blog conversions are consistently down, there are a million things you could dig into. Was there an algorithm update that caused your top-performing blog to drop in search results? Are you publishing topics that miss your audience’s search intent? Is there a new competitor dominating the SERP? The list goes on. Once you’ve […]
Is Google Getting Better at JS Rendering + More News
This month's Searchlite intro written by Sr. Paid Search Analyst, Tatiana Hasbargen. Hey, hi, hello! Happy Holidays! We hope you all are taking some much-deserved time for yourselves this holiday season. I don’t know about you, but I am so stoked about winter. For every storm that’s predicted my fingers and toes are crossed that it […]
3 Case Studies From the Uproer Team
This month's Searchlite intro was written by Sr. SEO Analyst, Skye Sonnega. Happy November, we hope everyone had a SPOOKtacular Halloween! It's time for a debate: when is the appropriate time to start listening to Christmas music? There's been some heated discussion in the office and we need to get the story straight. And yes, […]
How to Make an SEO Strategy, Video SEO, & More
This month's Searchlite intro written by Sr. SEO Analyst, Skye Sonnega. Happy October, digital marketers! The beautiful fall weather has been a breath of fresh air for the crew at Uproer. Literally, we've been going outside as much as possible! From camping trips to post-work runs, everyone is enjoying the nice weather before winter rolls […]
Google's Content Update, Negative Reviews, SEO Budgeting and More
This month’s Searchlite intro was written by SEO Manager, Jess Girardi Hello hello, wonderful search people, and WELCOME BACK to Searchlite! This month was full of vacations for the team, with Uproerians traveling far and wide, getting that last summer vacation in before fall descends on Minnesota. Look how cute and summery we are! […]
