Creating Content With Purpose: A Holistic Approach to Search
Pick a topic, draft a blog post, and publish. Check. See ya next week *closes laptop*. Unfortunately, this is still the typical content development process for many businesses and marketing teams. Content is approached as if it's just another box to check on the way to SERP performance. We create and post, create and post, […]
Actionable Insights: The Best Way to Report Performance
"Blog traffic is up 120% y/y!" Picture it: you've just communicated that excellent result to your client. And while it extracted a smile, the delivery didn't inspire the fanfare you expected. Instead, the client responds with: "What does that mean?" As search marketers, it's easy for us to live in number land. But, when reporting […]
The Essential SEO Prompt Library for ChatGPT Users
Are you struggling to generate quality prompts using ChatGPT? You were sold on ChatGPT as a game-changer, but it's not producing the results you had hoped for. The issue may be with your inputs. In this guide, we'll explore how digital marketers can effectively leverage ChatGPT prompts for SEO purposes, including tips for crafting the […]
Searchlite – Steal Our Slack vs. Email Policy for Optimal Comms
This month’s Searchlite intro was written by Sr. SEO Analyst, Skye Sonnega Hi search marketing friends! It’s not March in Minnesota without at least one more snow storm. I’m seeing 60’s on the forecast for next week, it only goes up from here, folks! This month we have a new and improved newsletter. Over the […]
Content Refresh Examples (& How to Identify Them)
A recent Semrush study found 33% of content marketers audit their content twice a year, and over 20% audit more than twice a year. Producing content isn't just about hitting publish and crossing your fingers. It's about proactively auditing and refreshing content so that it stays fresh and relevant for people reading it, and for […]
Steal our Slack vs Email Policy for Optimal Team Communications
Do you sometimes (always?) find your days being shattered into tiny fragments by a constant drip of communication and distractions? I’ve been there. We all have. And most of us are simultaneously the victims and the perpetrators of the problem. It’s what Cal Newport calls the “hyperactive hive mind” in his book, A World Without […]
Balancing Automation and Expertise in Keyword Research
Keyword research is an essential aspect of SEO, but relying solely on automated tools can lead to a narrow and incomplete understanding of your target audience's search intent. While tools can provide valuable insights and save time, they are not infallible, and their limitations can lead to inaccurate and misleading data.
An Algorithm Update Should Never Derail Your Strategy
As a search marketing expert, I'm sure you're aware of the constant updates and changes in search engine algorithms, like Google's. Keeping up with these updates is crucial for any company's online presence, but it's equally important to not let them interfere with your content marketing and SEO strategy. The Importance of Consistent Content Marketing […]
Using Fiverr to Create Content? Here's Why You Shouldn't
If you're here, chances are you're using or have considered using Fiverr or another similar service to create marketing content. Perhaps your in-house budget is tight and you need some lower-cost content support to get you through the next month. Or, maybe you're short on time and need to create content as fast as possible […]
Searchlite - How Content Marketers Can Optimize Their Time With AI
This month’s Searchlite intro was written by Sr. SEO Analyst, Skye Sonnega Hello, hello! We made it through the shortest (and snowiest) month of the year! Here are some of the highlights: Dave Sewich and Jess Girardi were promoted to Senior Manager Positions! Dave will be leading the Operations for Uproer, while Jess will be […]
