Organic Traffic Down? Here’s What to Do

By |2020-01-17T18:22:27+00:00January 17th, 2020|Marketing, SEO|

Practically every website sees peaks and valleys when it comes to organic traffic. It’s perfectly normal to see ups and downs as a result of rankings fluctuations, seasonality, and lots of other factors.  But sometimes big swings catch us off guard. A sudden drop in traffic can make it feel like the rug is being [...]

Our Guide to Finding and Prioritizing SEO Keywords

By |2019-11-13T19:32:27+00:00November 13th, 2019|Marketing, SEO|

Keyword research is essential to doing good SEO.  You can and should have outstanding content. You can and should also have a great website and overall user experience. But if you’re not strategic about the topics and keywords you’re targeting, you’ll be sailing a ship without a rudder.  But if you’re new to keyword research, [...]

Amazon SEO: How to Optimize for the A9 Algorithm

By |2019-10-04T20:55:19+00:00October 4th, 2019|Marketing, SEO|

Show of hands: who has an Amazon Prime account? Based on this survey, nearly a third of the entire U.S. population. And whether you love or hate what Amazon is doing on a personal level, it doesn’t change the fact that it’s the world’s largest e-commerce platform, claiming roughly half of e-commerce market share in [...]

8 Quick Google Data Studio Tips for Better Reporting

By |2019-09-30T14:14:02+00:00September 27th, 2019|Marketing|

Imagine a world in which your website's analytics turned into a chart that you can easily scan and understand. Enter Google Data Studio. This free data visualization tool lets you illustrate your data in interactive reports. This post will explain why Data Studio is useful, provide resources to help you create your report and offer [...]

SaaS Marketing: 6 Strategies to Market Software as a Service

By |2019-09-27T21:36:52+00:00September 10th, 2019|Marketing|

Most people use SaaS products every single day, sometimes without even realizing it. That’s because SaaS, as a business concept, can be difficult to grasp. There are several strategies you can employ to overcome these hurdles - and as with most marketing worth its salt, selling SaaS requires creativity, genuine consumer engagement, and a killer [...]

In-House Marketing Vs. Agency: Which Is Better?

By |2019-09-10T14:59:06+00:00September 9th, 2019|Marketing|

To outsource, or not to outsource? That is the question. It’s a decision every growing business faces as it determines how to handle its marketing efforts. They’re two very different solutions, each with unique factors that could significantly impact your firm’s performance. This article explores the differences between in-house marketing and agencies, advantages and disadvantages [...]