Show of hands: who has an Amazon Prime account? Based on this survey, nearly a third of the entire U.S. population. And whether you love or hate what Amazon is doing on a personal level, it doesn’t change the fact that it’s the world’s largest e-commerce platform, claiming roughly half of e-commerce market share in [...]
Imagine a world in which your website's analytics turned into a chart that you can easily scan and understand. Enter Google Data Studio. This free data visualization tool lets you illustrate your data in interactive reports. This post will explain why Data Studio is useful, provide resources to help you create your report and offer [...]
Most people use SaaS products every single day, sometimes without even realizing it. That’s because SaaS, as a business concept, can be difficult to grasp. There are several strategies you can employ to overcome these hurdles - and as with most marketing worth its salt, selling SaaS requires creativity, genuine consumer engagement, and a killer [...]
To outsource, or not to outsource? That is the question. It’s a decision every growing business faces as it determines how to handle its marketing efforts. They’re two very different solutions, each with unique factors that could significantly impact your firm’s performance. This article explores the differences between in-house marketing and agencies, advantages and disadvantages [...]
Link building: some love it, many hate it, but few serious digital marketers would say that backlinks are unimportant. It’s no secret that building links can be a time-intensive, frustrating, fruitless endeavor. It usually involves finding potential link targets and sending cold email after cold email, often with little to no response. Or, if you’re [...]
Hundreds of attendees from all over the country gathered at this year's MnSearch Summit to learn from experts speaking on three different tracks: SEO, PPC and Cross-Channel. Industry experts included John Mueller, Mike King, Ian Lurie, Kevin Indig and many more search marketing thought leaders. We compiled 13 highlights from some truly awesome sessions. Here are [...]