How to Increase Content Quality with E-A-T and Purpose

By |2020-03-31T14:51:32+00:00March 31st, 2020|Marketing|

According to IBM, “over 3.5 Billion Google searches are conducted worldwide each minute of every day. That is 2 trillion searches per year worldwide. That is over 40,000 search queries per second.” That’s a lot of content that people are searching for, and when you rank well, you’re going to reap the benefits with more [...]

The SEO’s Guide to UX

By |2020-03-20T15:35:04+00:00March 20th, 2020|Marketing, SEO|

When we talk about UX and SEO, we’re really talking about the same thing. With Google and other search engines moving towards user-focused design, you can’t ignore the benefit of an almost frictionless experience for all users. An SEO’s goal is to ensure robots and people are finding what they need in a timely manner, [...]

Searchlite: What is Brave Ads? + Other Search News

By |2020-03-05T15:47:26+00:00March 5th, 2020|Marketing|

Happy (almost) spring! These past four weeks have been chock full of fun events for our team. Before the snow melted, we got outside and hit the slopes at Afton Alps for one last run on the mountain. We also journeyed over to the charming cafe Stewart's for a delicious team lunch. Finally, we topped it [...]

What Is Brave Ads? An Advertiser’s Guide

By |2020-02-11T18:17:32+00:00February 10th, 2020|Marketing, Paid Media|

TL;DR:  People are annoyed by ads, simply because they’re everywhere and can be intrusive. As a result, they’re flocking to privacy-first Browsers, Search Engines, & Ad Blockers in droves. One of the brightest stars in secure browsing is Brave, a browser built to protect user data above everything else.  In recent years, Brave has rolled [...]